When it comes to creating a marketing video, it's important to understand that not all video formats are created equal. Different marketing channels have different requirements, and it's essential to choose the right format to ensure that your video is engaging and effective. In this blog post, we'll take a look at the best video formats for different marketing channels.
For social media, the best video format is square. Square videos take up 78% more space in a person's mobile newsfeed than landscape videos. They also get significantly more engagement. Square videos are perfect for platforms like Instagram and Facebook, where people are more likely to watch videos without sound.
For YouTube, the best video format is landscape. YouTube is a platform where people come to watch videos with sound, so landscape format is ideal. Landscape videos are also perfect for YouTube ads, as they take up more space on the screen and are more engaging.
For email marketing, the best video format is a GIF. GIFs are short, looping videos that are perfect for email marketing. They are easy to create and can be embedded directly into an email, making them a great way to grab the attention of your subscribers.
For live streaming, the best video format is vertical. Vertical videos are perfect for live streaming because they take up more space on the screen and are more engaging. They are also ideal for platforms like Instagram and Facebook Live, where people are more likely to watch videos without sound.
In conclusion, understanding the different video formats and how they work on different platforms is crucial for creating a successful marketing video. Always consider the platform where you will be publishing your videos and choose the format that best suits that platform.