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Network Despatch: Getting Your Ad on TV

Getting your ad on TV is a crucial step in video production. It involves delivering your final commercial to broadcast networks. Simply put, this is how you get your ad on TV. In Australia, you should use Peach or Adstream for this service. These platforms ensure your video meets the networks’ technical specifications, facilitating a smooth broadcast.

When Does TV Ad Delivery Occur?

TV ad delivery happens after you approve the final video and clear it through compliance processes like ClearAds Clearance. This is the last step before your commercial airs, ensuring everything is in place for a successful broadcast.

Why TV Ad Delivery is So Important

TV ad delivery ensures your commercial reaches broadcasters in the correct format and meets all technical requirements. This step is essential for several reasons:

  • Quality Control: Your video meets broadcasting standards and technical specifications, ensuring a flawless presentation.
  • Timely Delivery: Your commercial gets delivered on time to meet scheduled air dates, avoiding any delays.
  • Compliance Assurance: All regulatory and compliance requirements are met, protecting you from any legal issues.

The TV Ad Delivery Process

Preparation:

  1. Finalise your video file according to Adstream or Peach’s technical specifications, ensuring it meets all necessary criteria.
  2. Ensure all compliance and clearance documents, like ClearAds approval, are in order, so there are no last-minute surprises.

Submission:

  1. Upload your video to Adstream or Peach, following their specific guidelines.
  2. Select the networks and channels for broadcast, targeting your desired audience effectively.
  3. Include the unique 13-digit key number and any other necessary metadata to ensure proper tracking.

Quality Check:

  1. The platform conducts a quality check to ensure your video meets all technical requirements, maintaining high standards.
  2. If any issues arise, make adjustments and re-upload the video promptly, ensuring there are no delays.

Delivery:

  1. Once the video passes the quality check, it goes to the selected networks for broadcast.
  2. You receive confirmation once the video is successfully delivered, giving you peace of mind.

Costs Involved

Adstream Costs: Fees start at around $230 AUD per key number (unique asset) for standard HD delivery. You can find more information here.

Peach Costs: Peach is traditionally cheaper than Adstream and charges on a Cost Per Asset (CPA) structure, so you don’t pay additional fees if you need to redeliver the same asset again. You can find more information here.

Can I Do It Myself?

The technical rendering specifications are complex and difficult to troubleshoot without experience. Although clients can use the platforms to deliver assets, we recommend relying on the company that created them. This ensures all technical and compliance requirements are met, resulting in a smooth and seamless delivery process.

Ready to get started?​

Video production can be complicated, especially if you’re new to it. But don’t worry—we’re here to help! Our team at Story Machine will guide you through every step, ensuring the successful despatch or your commercial. Contact us today to get started!
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Our clients consistently describe Story Machine as one of the best video production companies in Sydney, known for our creativity and high-quality content. They praise our ability to bring their visions to life with stunning video production, seamless editing, and clear, structured processes. Our exceptional project management and communication ensure a smooth and stress-free experience from start to finish. To read the full reviews, visit our Clutch profile.

Speak to an expert

We’re here to help every step of the way. Whether you’re looking to elevate your brand with stunning video content or have questions about the process, our friendly and creative team at Story Machine is ready to bring your vision to life. Join the many clients who trust us to tell their stories and deliver real results. Contact us today, and let’s create something extraordinary together!
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