Product Videos
Showcase your product with authenticity and style.
From physical goods to digital products, Story Machine can help you craft compelling, authentic content. Whether it’s a large TV commercial or a series of social media videos, we’ll work with you to build the right strategy and approach for your budget and needs.
We work with directors of all kinds to suit your brand tone and script – be it comedy, explainer, conceptual or something out of the box. Our team is driven to deliver you results.
Product Video Examples
Local Agent Finder – ‘Commercial Spot’
Local Agent Finder – ‘Commercial Spot’
Overview
Story Machine produced a commercial campaign for Local Agent Finder, highlighting the platform’s ability to help users search, compare and connect with the right real estate agent in a transparent and informed way.
The Challenge
The campaign needed to clearly communicate trust, transparency and ease of use, while remaining adaptable across television and digital platforms.
Our Approach
We developed a clean, message-led creative concept focused on clarity and confidence, ensuring the value proposition was front and centre across every execution.
What We Delivered
- Pre-Production & Concept Development
- Casting
- Location Scouting
- Production
- Post-Production
The Outcome
A polished commercial spot designed for both broadcast and online distribution, reinforcing Story Machine’s end-to-end capability in TV and digital commercial production.
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
Local Agent Finder – ‘Commercial Spot’
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
Nimble – Finance Faster TVC
Nimble – Finance Faster TVC
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
Nimble – Finance Faster TVC
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
Manscape Lawn Moner – Online Commercial
Manscape Lawn Moner – Online Commercial
Story Machine produced this commercial video for Manscaped to promote their latest men’s grooming product, the Beard Hedger. The concept featured AFL star Max Gawn and was filmed on location in Melbourne. This commercial highlights our expertise in video production in Melbourne and beyond. Contact us to create high-impact video content for your brand.
- Client Concept Adaptation
- Storyboard
- Script
- Animatic
- Casting
- Location Scouting
- Video Production
- Video Editing
- Network Delivery
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
Manscape Lawn Moner – Online Commercial
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
Mundicare A Cold Can – TV Commerical
Mundicare A Cold Can – TV Commerical
Story Machine produced this television commercial to promote Mundicare’s Cold Defence product. Directed by Turei Cooze, the commercial is built around the concept that a cold can knock you off your feet for up to a week. This project highlights our expertise in video production in Sydney. Contact us to create high-impact video content for your brand.
- Concept Development
- Storyboard
- Script
- Animatic
- Casting
- Location Scouting
- Video Production
- Video editing
- ClearAds Clearance
- Network delivery
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
Mundicare A Cold Can – TV Commerical
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
Esky Artic Pro – TV Commercial
Esky Artic Pro – TV Commercial
Story Machine produced this TV commercial for Esky to promote their new model, the Arctic Pro. To align with budget limitations, the ad did not include on-screen talent, focusing instead on the product and its features. Directed by Arthur Chan, this commercial highlights our expertise in video production in Sydney. Contact us to create high-impact video content for your brand.
- Concept Development
- Storyboard
- Script
- Animatic
- Casting
- Location Scouting
- Video Production
- Video editing
- ClearAds Clearance
- Network delivery
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
Esky Artic Pro – TV Commercial
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
Musashi Strength Within – TV Commercial
Musashi Strength Within – TV Commercial
Musashi came to Story Machine to produce a television commercial promoting their protein supplements. The primary objective was to drive association with MMA, NRL, and AFL through brand ambassador integration. Filmed with our in-house crew and directed by Arthur Chan, this commercial highlights our expertise in video production in Sydney. Contact us to create high-impact video content for your brand.
- Concept Development
- Storyboard
- Script
- Animatic
- Casting
- Location Scouting
- Video Production
- Video editing
- ClearAds Clearance
- Network delivery
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
Musashi Strength Within – TV Commercial
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
Hair Club – ‘Pivoting with Piven’
Hair Club – ‘Pivoting with Piven’
The ‘Pivoting with Piven’ campaign made its debut across the United States, a creative endeavour for HairClub conceived by InterMedia Advertising. Story Machine joined forces with InterMedia, lending our expertise in post-production, VFX and editing.
- Post Production
- Editing
- Visual Effects
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
Hair Club – ‘Pivoting with Piven’
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
Scout Motors – ‘California Road Trip’
Scout Motors – ‘California Road Trip’
Our brief was to create a bank of stock material for Scout over a two-day period whilst roadtripping through Joshua Tree and Big Bear. We provided over 150 images and 20 minutes of reel-wrothy video for the brand to utilise in their future ads and campaigns. From those assets we went outside the brief to craft this ‘spec’ spot, creating a narrative that felt true to the brand and capturing the essence of the adventure that Scout brings.
- Pre ProductionConcept
- Casting
- Location Scout
- Production
- Post Production
- Editing
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
Scout Motors – ‘California Road Trip’
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
YSL Gift Gold – Brand Ad
YSL Gift Gold – Brand Ad
Story Machine created this YSL Beauty commercial to promote the launch of their new fragrance. The concept aligned with the global creative direction and the theme ‘Gift Gold Gift Bold.’ Featuring luxury influencer Elle Ferguson and directed by Arthur Chan, this project also included the production of key visuals (KVs) for advertising in Australia. This commercial showcases our expertise in video production in Sydney. Contact us to create high-impact video content for your brand.
- Concept Development
- Storyboard
- Script
- Animatic
- Casting
- Location Scouting
- Video Production
- Video editing
- Network delivery
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
YSL Gift Gold – Brand Ad
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
Trusted by the best.
Why choose Story Machine for your product video?
Clients partner with Story Machine for our ability to showcase their brands products in a way that produces results.
We are experts in the strategy and creative behind driving brand a product awareness through multiple channels. Often producing hybrid campaigns, we go above and beyond to deliver you as much content as possible to flood your channels and get eyes on your products.
Streamlined documentary video production process
Our product videos begin with research and strategy development to identify the strongest concept direction. Or if you have a script, we start building the logistics to bring it to life. We handle locations, casting, crew and equipment hire – everything needed in production.
On the day, we’ll have monitors your for team to view the content in real time, giving you control over the end product. In post-production, you’ll receive a full timeline so you know when to expect each edit, making sure you’re happy at every stage. We’ve built our systems from the ground up to ensure a hassle-free, enjoyable experience, every time.
Concept
Video treatment
Ideation
Brief review
Assign Director
Director drafts treatment
Concept Approval
Cost Approval
Get Started
Pre-Production
Script & shot list
Storyboarding
Casting
Animatic editing
Location scout
Logistics and scheduling
Shoot
Production
1x full day shoot
Camera & Lighting package
Crew
Cast
Catering
Production Management
Deliver
Post-Production
Editing
Revision process
Audio mastering
Music licencing
Colour grading
Delivery to specifications
Experts in every category.
Ready to bring your product to life?
Work with Story Machine we help you bring your product to life and to the market.
From early concept development through to final delivery, we create videos and assets designed to get eyes and attention on your products. Enquire today to start the process.
FAQs
What types of product videos do we produce?
We create everything from conceptual, narrative, scripted, and product only. As we work with many brnads, we take into account your unique style and tone and build a team around it. Whether it’s physical or digital, we understand how to visualise and showcase products in an authentic way for your consumer base.
How do we ensure results in every shoot?
We build strategy around every shoot – often working in a hybrid capacity, generating you stillss as well as video. Whilst we may have one hero asset we’re working towards, we also looking to craft social style ‘off-cuts’ that can be used acorss multiple platforms, to broaden the reach and create more bang for your buck.
How long does it take to produce a product shoot?
Depending on the type of concept you have, or would like us to build, it could be turned around in as little as two weeks. For larger concepts, with actors and TV commercial release, allow one month from start to finish.
Do you handle scripting, interviews and locations?
Absolutely. We manage everything from developing script and story outlines to selecting locations and handling logistics. Our experienced crew ensures every detail contributes to the videos impact.
How do I get started with Story Machine?
Simply complete the Get a Quote form on our website. A producer will get in touch to discuss your objectives, target audience and creative direction, then outline next steps.