How to Write a Marketing Video Script
Performance marketing videos are one of the most effective ways to engage your audience and drive measurable results. But a great video starts with a great script. Writing a marketing video script takes strategy, not guesswork. At Story Machine, we’ve developed a proven format refined through years of producing high-performing corporate marketing videos in Sydney. […]
How to Set Up a Video Interview (and How Long It Takes)
A professional video interview setup makes a huge difference in the final result. Good lighting, clear sound, and thoughtful framing can turn an average clip into something polished and engaging. Whether you’re filming a testimonial, documentary, or corporate interview video, careful preparation ensures the subject feels comfortable and the footage looks natural. Here’s how to […]
How Long Should a Case Study Video Be in 2025
Determining the ideal case study video length is one of the most important decisions you’ll make when planning a marketing video. Too short, and you may skip over crucial details that build trust. Too long, and you risk losing your viewer’s attention before they see the results that make your product or service shine. Audiences […]
How to Make A Startup Video That Works (2025)
According to HubSpot, 72% of customers prefer learning about a product or service through video, which means your startup’s first video needs to count. Simply adding any video to your website won’t cut it. If you’re about to commission a video but aren’t sure what you actually need, read this first. The goal isn’t just […]
The Five Things You Need to Know to Create Great Event Videos
Too often, event videos miss their moment. By the time content is approved and published, the audience has moved on, influencers have already shared their own footage, and the buzz has faded. The result isn’t a lack of effort or quality, but a missed window of relevance and reach. To get the most out of […]
How to Create a Great Brand Ad in 2025
In the fast-paced digital landscape of 2025, crafting a standout brand ad is more crucial, and more challenging, than ever. Consumers are inundated with content, making it essential for brands to produce brand advertisements that not only capture attention but also build lasting trust. This guide will walk you through the key steps to create […]
What Is an Animatic? The Role of Animatic Storyboards in Video Production
An animatic is a short, rough version of your final video or commercial. It uses storyboard images, temporary voiceovers, sound effects, and simple timing adjustments to create a moving draft of your ad. Think of it as a bridge between static storyboards and the polished final cut: an animatic storyboard helps you visualise pacing, camera […]
All 57 Super Bowl Ads of 2025 and the 10 Worth Watching
Every year, the Super Bowl delivers a whirlwind of advertising genius, overblown hype, and the occasional “Did they really just do that?” moment. With 57 commercials aired during this year’s game, it can be hard to sort through the good, the bad, and the “wait, what just happened?” So, we did the work for you. […]
