The Five Things You Need to Know to Create Great Event Videos
Too often, event videos miss their moment. By the time content is approved and published, the audience has moved on, influencers have already shared their own footage, and the buzz has faded. The result isn’t a lack of effort or quality, but a missed window of relevance and reach. To get the most out of […]
What is an Animatic in Advertising?
If you’re planning a commercial or brand video, you’ve likely come across the term “animatic.” But what exactly is an animatic in advertising—and why does it matter to marketers? An animatic is a short, rough version of your final video or commercial. It uses animated storyboards, temporary voiceovers, and basic sound effects to help you […]
All 57 Super Bowl Ads of 2025 and the 10 Worth Watching
Every year, the Super Bowl delivers a whirlwind of advertising genius, overblown hype, and the occasional “Did they really just do that?” moment. With 57 commercials aired during this year’s game, it can be hard to sort through the good, the bad, and the “wait, what just happened?” So, we did the work for you. […]
Production Companies in Sydney: How to Choose the Perfect Fit
If you’re reading this, chances are you’ve searched for somerthing like “Production Companies Sydney,” to which you’ll find plenty of options. At Story Machine, we work with local Australian brands, international companies with offices in Australia, and global clients looking to film here. Every production is different and our pipeline is built to make the […]
The Ultimate Guide to Corporate Video Production in 2025
We’ve all heard the term ‘corporate video’ being thrown around like a derogatory slur. It immediately evokes feelings of stale, emotionless dialogue backed by that sort of plucky, upbeat music we all cringe at. So, with that out of the way, let’s make sure we never go there… deal? With easier access to great video […]
How Much Can You Film in a Day: Setting Realistic Expectations for Your Video Production
One of the most common questions marketing and communications managers ask when planning a video shoot is: “How much can you film in a day?” At first glance, it may seem straightforward—set up a camera, record a series of interviews, and capture a few extra scenes for context. Yet, the real answer is more nuanced, […]
Social Media Video Production with Chris Williamson & James Smith: Neutonic’s Black Friday Ads
In a world where low-fi, user-generated content (UGC) style ads are losing their edge, Neutonic’s new Black Friday campaign stands as a bold reminder that social media video production can—and should—do more than just blend in. Featuring the talents of Chris Williamson and James Smith, this campaign takes a fresh approach by focusing on storytelling, […]
How Direct to Camera Interviews Will Redefine Corporate Videos in 2025
In the world of corporate video production, a silent revolution is underway! The age-old practice of filming interviews with subjects looking off-camera is being challenged, and it’s about time. We’re moving toward a new norm where interviewees lock eyes with the viewer, speaking directly down the lens. Direct to camera interviews aren’t just a stylistic […]
