The Five Things You Need to Know to Create Great Event Videos

Mumm Champagne event video production

Too often, event videos miss their moment. By the time content is approved and published, the audience has moved on, influencers have already shared their own footage, and the buzz has faded. The result isn’t a lack of effort or quality, but a missed window of relevance and reach. To get the most out of […]

What is an Animatic in Advertising?

Event video image from Mumm Melbourne cup

If you’re planning a commercial or brand video, you’ve likely come across the term “animatic.” But what exactly is an animatic in advertising—and why does it matter to marketers? An animatic is a short, rough version of your final video or commercial. It uses animated storyboards, temporary voiceovers, and basic sound effects to help you […]

All 57 Super Bowl Ads of 2025 and the 10 Worth Watching

Every year, the Super Bowl delivers a whirlwind of advertising genius, overblown hype, and the occasional “Did they really just do that?” moment. With 57 commercials aired during this year’s game, it can be hard to sort through the good, the bad, and the “wait, what just happened?” So, we did the work for you. […]

Production Companies in Sydney: How to Choose the Perfect Fit

Birds eye view of video production set.

Sydney is brimming with creative energy, boasting a wide range of top-tier production companies. From large-scale commercials to niche passion projects, there’s a team for every style, budget, and goal. But with so many video production options in Sydney, how do you find the right fit to bring your vision to life? In this guide, […]

The Ultimate Guide to Corporate Video Production

Behind the scenes of a corporate video production shoot with camera crew filming a business interview.

Corporate video production isn’t just for jazzing up your website (though that’s definitely a bonus). More importantly, it can help train employees, boost brand awareness, and even clinch that next big client. However, getting from a “lightbulb idea” to a polished final cut isn’t always straightforward. That’s why we’ve broken down the key steps to […]

How Direct to Camera Interviews Will Redefine Corporate Videos in 2025

YouTube star Marques Brownlee speaking direct to camera.

In the world of corporate video production, a silent revolution is underway. The age-old practice of filming interviews with subjects looking off-camera is being challenged, and it’s about time. We’re moving toward a new norm where interviewees lock eyes with the viewer, speaking directly down the lens. Direct to camera interviews aren’t just a stylistic […]

Using AI for Video Script Writing is a Game Changer. Download our Free GPT Prompts.

We’ve created 10x copy-and-paste GPT script prompts for the most common types of videos. Leveraging over 12 years of experience, these prompts are designed to maximise results. Whether you’re producing direct response ads, brand stories, or explainer videos, our best practice prompts guide you through the process, ensuring high-quality, engaging content every time. Enter your details to download our winning GPT script prompts!