Why Every Business Should Have a Case Study Video
In today’s competitive market, businesses must find effective ways to stand out and connect with potential customers. One powerful tool that has proven its effectiveness time and again is the case study video. Unlike traditional advertising, a case study video provides real-world testimonials and stories that resonate with viewers, establishing trust and credibility. At Story […]
Everything You Need To Know About Video Production In Sydney
Why Sydney is a Powerhouse for Video Production. If you’ve found yourself at this blog page, it may be because you’re looking for video production facilitation with a company in Sydney. Or perhaps you’re just simply out of state. Either way, it’s something we do a lot for overseas and local clients who want that […]
When to choose a Production Company or Videographer
This is a decision and question we see a lot during the procurement/budgeting phase. Often marketing managers will be faced with a question of which route to take to balance budget, quality, time, consistency and scope. Videographers are powerful tools (and people) in the video production world – we know, we work with them too! […]
How Much Does Video Production Cost in Australia (2025)?
When it comes to creating a high-quality video for your brand, understanding the associated costs is crucial. While this guide breaks down typical budgets nationwide, keep in mind that rates can shift, especially if you’re commissioning a video production project in Sydney or Melbourne where crew demand and location fees vary. We’ll cover four core […]
Understanding Features vs. Benefits in Video Marketing
In the world of marketing, the difference between features and benefits can make or break your campaign. This concept was famously highlighted by Steve Jobs during the launch of the iPod, where he touted “1,000 songs in your pocket” instead of the technical “4GB of storage.” This shift from features to benefits not only transformed […]
The Three Essential Videos for Boosting Awareness, Consideration, and Conversion
In today’s competitive market, effective video content is crucial for capturing and nurturing your audience through the consumer journey. Understanding which videos to create and how they align with the stages of awareness, consideration, and conversion can significantly impact your business’s growth and success. In this blog post, we will explore three key video types […]
How to Make A Startup Video That Works (2024)
In today’s digital landscape, video is king. However, simply adding a video to your website or campaign won’t magically boost sales. If you’re about to commission a video for your Startup because you know you need one but aren’t sure what you need, STOP and read this first. Video production is not just about creating […]
Casting the Right Talent: A Comprehensive Guide to Talent Costs in Australia
Casting the right talent can make or break your project, particularly when you’re shooting in production hotspots like Sydney or Melbourne. Before talent steps on set, you’ll want a clear handle on overall budgets, including crew, locations and video production services that factor talent rates into a seamless schedule. This detailed guide helps you navigate […]
