Choosing the Right Explainer Video for Your Business
An explainer video is one of the most effective tools you can use in your sales funnel, particularly during the consideration phase. It’s a corporate video that helps potential customers understand your product or service, addresses their concerns, and provides consistent, scalable messaging for both marketing and sales. By answering objections and delivering a clear […]
We Tested Apple Vision Pro: Immersive Video Production Is About to Change Everything
We’ve been hearing for years that augmented reality (AR) and virtual reality (VR) are the future of content, but until now, the reality has often fallen short of the hype. That changed the moment we put on Apple Vision Pro at their Sydney headquarters. What we experienced wasn’t just an incremental update—it was a paradigm […]
A Great Producer Can Make or Break a Production
Producers are the backbone of every video production. From managing small, video-specific details to large campaign goals, a trusted and experienced producer is crucial to any project’s success. At Story Machine, we’ve worked with the same incredible producers for up to a decade and it’s how we’ve built our reputation of trust, efficiency and world-class […]
How AI is Transforming the Future of Video Production
Artificial Intelligence (AI) is no longer a distant concept; it has become an integral part of the video production industry. As a Producer and Agency Owner, I’ve witnessed firsthand how AI is reshaping not just how videos are produced, but how they are conceptualised, refined, and delivered. In the video production industry, time is money. […]
Understanding Production Quotes: A Guide for Clients
At Story Machine, we ensure our clients get the best outcomes for their video production investments. Understanding the structure of your production quote clarifies the value each crew member and department brings to the project. This guide will break down the core departments involved, the roles within each, and the difference in crew size between […]
Why Every Business Should Have a Case Study Video
In today’s competitive market, businesses must find effective ways to stand out and connect with potential customers. One powerful tool that has proven its effectiveness time and again is the case study video. Unlike traditional advertising, a case study video provides real-world testimonials and stories that resonate with viewers, establishing trust and credibility. At Story […]
Everything You Need To Know About Video Production In Sydney
Why Sydney is a Powerhouse for Video Production. If you’ve found yourself at this blog page, it may be because you’re looking for video production facilitation with a company in Sydney. Or perhaps you’re just simply out of state. Either way, it’s something we do a lot for overseas and local clients who want that […]
When to choose a Production Company or Videographer
This is a decision and question we see a lot during the procurement/budgeting phase. Often marketing managers will be faced with a question of which route to take to balance budget, quality, time, consistency and scope. Videographers are powerful tools (and people) in the video production world – we know, we work with them too! […]