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How to brief a video production
We understand that starting a video project can feel overwhelming, especially if it’s your first time. Story Machine has built a reputation for world-class video production and we’re here to make the process simple and stress-free.
This quick guide will help you share the right information so we can fully understand your vision and deliver a video that exceeds expectations. Our experienced Sydney-based team will support you every step of the way.
1. Project Objective
Clarify what you want your video production to achieve. Brand awareness, product promotion, customer engagement, or something else?
2. Target Audience
Tell us who you want to reach, considering demographics, interests, and behaviours.
3. Key Messages
What are the main ideas or messages you want your audience to take away?
4. Style and Tone
Describe the look, feel, and mood you’re after. If you have examples or references you like, include them.
5. Budget and Timeline
Let us know your budget range and any important deadlines upfront.
6. Deliverables
List what you expect to receive, whether it’s a full-length video, cutdowns for social media, or other formats.
Speak to a video production expert
We’re here to help every step of the way. Whether you’re looking to elevate your brand with stunning video content or have questions about the process, our friendly and creative team at Story Machine are ready to bring your vision to life.
Join the many clients who trust us to tell their stories and deliver real results. Contact us today and let’s create something extraordinary together!
