Overview
Story Machine produced a suite of case study videos for Afterpay, featuring Sydney hair salon Rumbie & Co. The series included a brand journey film, a results-driven case study, and a testimonial video, each designed to highlight the tangible impact of Afterpay on the business.
The Challenge
Afterpay required authentic, story-led content that demonstrated real business outcomes while remaining engaging and platform-ready for digital use.
Our Approach
We combined documentary-style storytelling with clear commercial messaging, developing three distinct yet cohesive videos that showcased Rumbie & Co’s growth and customer experience with Afterpay.
What We Delivered
- Concept Development
- Creative Direction
- Preliminary Interviews
- Script Writing
- Logistics & Scheduling
- Location Scouting
- Video Production
- Video Editing
The Outcome
A polished multi-video case study series that strengthened Afterpay’s brand credibility and reinforced Story Machine’s expertise in corporate and branded video production in Sydney.