Overview
Story Machine produced a social media campaign for Bumble to launch Bumble Bizz in Australia, featuring Nadia Bartel. The content was designed to be fast-paced, engaging and platform-native, tailored specifically for social and digital rollout.
The Challenge
Bumble required content that felt premium yet relatable, while clearly introducing Bumble Bizz to a new Australian audience across Meta, YouTube and digital channels.
Our Approach
We developed a bold creative concept centred around a custom pink set build, crafting structured interview questions to generate sharp, shareable moments that aligned with Bumble’s brand tone.
What We Delivered
- Concept Development
- Script & Interview Questions
- Storyboarding
- Logistics & Scheduling
- Location Scouting
- Custom Set Build
- Prop Styling & Painting
- Video Production
- Video Editing
The Outcome
A vibrant, influencer-led social campaign that supported the Australian launch of Bumble Bizz and demonstrated Story Machine’s strength in branded social video production in Sydney.