Overview
Story Machine produced a commercial for Didi promoting its new Max vehicle option. Featuring AFL star Max Gawn, the campaign offered free rides to anyone named Max, delivering a bold and memorable launch concept.
The Challenge
Didi needed an attention-grabbing campaign that introduced a new product feature while remaining adaptable across TV, online and social platforms.
Our Approach
We developed a high-impact creative concept built around personality and humour, ensuring the campaign could scale seamlessly across broadcast and digital channels.
What We Delivered
- Concept Development
- Storyboarding
- Script
- Animatic
- Casting
- Location Scouting
- Video Production
- Video Editing
- Network Delivery
The Outcome
A multi-platform commercial campaign that drove awareness of Didi’s Max category and demonstrated Story Machine’s end-to-end TVC production capability in Melbourne.