Overview
Story Machine produced a stylish branded video for Visit Victoria as part of a campaign celebrating Melbourne’s creative culture. The film explores the city’s innovative fashion scene, featuring Courtney Holm, founder of ABCH.
The Challenge
Visit Victoria needed content that felt authentic, culturally relevant and visually distinctive, while aligning with the broader series highlighting Melbourne’s creative communities.
Our Approach
We combined strong creative direction with documentary-style storytelling to capture Melbourne’s fashion hidden gems. Directed by Turei Cooze, the piece balances personality, place and brand.
What We Delivered
- Concept Development
- Creative Direction
- Preliminary Interviews
- Script Writing
- Logistics & Scheduling
- Location Scouting
- Video Production
- Video Editing
The Outcome
A visually engaging branded film designed for social media, reinforcing Visit Victoria’s position as a champion of Melbourne’s creative scene.