Casting
Casting is the process of selecting actors or talent for various roles in a video production. This step involves sending a casting brief to talent agencies and casting platformings, reviewing submissions, identifying the director and clients talent preferences, requesting self tapes or holding auditions, and finally casting the individuals who can effectively portray the characters […]
Video Formats For Leading Ad Platforms
Video formatting to specification involves adjusting your video to meet specific technical requirements set by different platforms and broadcasters. This ensures that your video is compatible, plays correctly, and maintains high quality across various devices and mediums. We’re experts at formatting videos for a wide range of specifications, ensuring your content is ready for any […]
Network Despatch: Getting Your Ad on TV
Getting your ad on TV is a crucial step in video production. It involves delivering your final commercial to broadcast networks. Simply put, this is how you get your ad on TV. In Australia, you should use Peach or Adstream for this service. These platforms ensure your video meets the networks’ technical specifications, facilitating a […]
ClearAds Clearance
What is ClearAds Clearance? ClearAds Clearance, previously known as ClearAds Check, is a mandatory process in Australian video production that ensures your television commercial meets all necessary broadcasting standards and regulations. This process is crucial to ensure that your ad complies with the industry guidelines set by Free TV Australia, avoiding potential legal issues and […]
Compositing
Compositing is a technique in video production that combines multiple visual elements from various sources into a single, cohesive image or scene. This process is essential for creating complex visuals and special effects that cannot be achieved with traditional filming alone. By integrating live-action footage with CGI, matte paintings, or other visual elements, compositing enhances […]
Animated Videos
Animated Video Production Animation is a powerful technique in video production that brings static images to life, making it a great tool for creating engaging and dynamic video content. We specialise in producing 2D, 2.5D, 3D, and motion graphics animations that captivate audiences and effectively communicate complex ideas. Types of Animation: Common Uses of Animation […]
Voice Over Recording
Voice over recording is the process of recording spoken words to be added to a video production. It involves capturing the voice of a narrator or character to enhance the storytelling, provide information, or convey emotions. This element is crucial in many types of videos, including commercials, corporate videos, documentaries, and animations. Process Stage Explanation […]
Sound Design
Sound design is the art of creating the auditory elements of a video production. It involves crafting and integrating sound effects, dialogue, ambiance, and music to enhance the viewer’s experience. This crucial aspect of video production helps to tell the story, evoke emotions, and immerse the audience in the narrative. Think of those suspenseful moments […]
