Casting
Casting is the process of selecting actors or talent for various roles in a video production. This step involves sending a casting brief to talent agencies and casting platformings, reviewing submissions, identifying the director and clients talent preferences, requesting self tapes or holding auditions, and finally casting the individuals who can effectively portray the characters […]
Video Formats For Leading Ad Platforms
Video formatting to specification involves adjusting your video to meet specific technical requirements set by different platforms and broadcasters. This ensures that your video is compatible, plays correctly, and maintains high quality across various devices and mediums. We’re experts at formatting videos for a wide range of specifications, ensuring your content is ready for any […]
Network Despatch: Getting Your Ad on TV
For many first timers entering the world of TV ads, the approval process may be a step that’s overlooked and unknown. It’s complicated and requires a trained, technical eye to get it through. At Story Machine, we can take that process off your hands and make it seamless. Getting your ad on TV is a […]
ClearAds Clearance
What is ClearAds Clearance? ClearAds Clearance, previously known as ClearAds Check, is a mandatory process in Australian video production that ensures your television commercial meets all necessary broadcasting standards and regulations. This process is crucial to ensure that your ad complies with the industry guidelines set by Free TV Australia, avoiding potential legal issues and […]
Animated Videos
Animated Video Production When your technology, product or story is too big or broad for video, animation can be a powerful technique in video production that bring dynamic stories and concepts to life. At Story Machine we specialise in producing 2D, 2.5D, 3D, and motion graphics that captivate audiences and effectively communicate complex ideas. Below […]
Voice Over Recording
Voice over recording is the process of recording spoken words to be added to a video production. It involves capturing the voice of a narrator or character to enhance the storytelling, provide information, or convey emotions. This element is crucial in many types of videos, including commercials, corporate videos, documentaries, and animations. Process Stage Explanation […]
Sound Design
Sound design is the art of creating the auditory elements of a video production. It involves crafting and integrating sound effects, dialogue, ambiance, and music to enhance the viewer’s experience. This crucial aspect of video production helps to tell the story, evoke emotions, and immerse the audience in the narrative. Think of those suspenseful moments […]
Visual Effects and AI
Visual effects (or VFX) is an area that is rapidly changing with AI. what used to take months can now be delivered in days. At Story Machine, we move with the curve, paying extremely close attention to the latest updates in the world of LLM’s and how they can make the process more efficient for […]