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Animated Videos

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Animation can be a complicated and daunting process, but at Story Machine, we make the process easy, seamless and stress-free. Whether you have a concept ready or need help building an idea, our animators can guide you through the process to create a powerful piece or pieces of content for your brand and business.
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Animated Video Production 

When your technology, product or story is too big or broad for video, animation can be a powerful technique in video production that bring dynamic stories and concepts to life. At Story Machine we specialise in producing 2D, 2.5D, 3D, and motion graphics that captivate audiences and effectively communicate complex ideas.

Below are some approaches and what we’re known for:

Types of Animation:

  • 2D Animation: Ideal for explainer videos and educational content, using flat, two-dimensional characters and scenes.
  • 2.5D Animation: Adds depth to 2D animations, creating a semi-3D effect for more engaging visuals.
  • 3D Animation: Offers depth and realism, perfect for product demos, architectural visualisations, and immersive storytelling.
  • Motion Graphics: Uses graphical elements to create dynamic visuals, commonly used in branding and marketing.

Common Uses of Animation

  • Explainer Videos: Simplify complex topics into engaging and easily digestible content.
  • Product Demos: Showcase products with detailed and immersive visuals.
  • Marketing Campaigns: Create standout marketing materials that captivate audiences.

Our Approach to Animation

At Story Machine, we leverage the latest programs, plugins and resources to produce top-quality animations. We use advanced AI tools to streamline the animation process, ensuring high-quality results and cost-efficiency. Our animations are tailored to meet the specific needs of each client, ensuring their message is delivered effectively. 

We’ve been trusted to create animated videos for global companies, large scale Australian brands, as well as produce multiple kids’ films exploring sustainability and new technology.

When you work with our team, we’ll guide you through every step to ensure confidence in the outcome. We’ve worked with the same team for over 10 years, so rest assured, we can plan the right approach for you depending on your creative concept.

To summarise briefly, here is our short process journey:

The Animation Production Process

  • Treatment Development: Crafting the initial concept based on the client’s brief.
  • Script Writing: Developing a script that aligns with the concept and objectives.
  • Storyboarding: Visualising the scenes and actions to ensure a cohesive narrative.
  • Style Frames: Creating keyframes to establish the visual style and tone.
  • Animation: We get to work bringing the video to life.
  • Feedback Rounds: Dialling in the subtle changes to make sure you key points are clear.
  • Delivery: Based on your platform’s release we deliver to exact spec, ready to post!

Get in touch with us at Story Machine today!

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What our clients have to say about us

“Story Machine did an outstanding job producing our annual dealer meeting and new model launch event. The crew did everything necessary to ensure the show ran without a single fault. Thanks to their incredible team, we had a very successful meeting”.
MIKE MARTINEZ - GENERAL MANAGER, YAMAHA USA
MIKE MARTINEZ - GENERAL MANAGER, YAMAHA USA
“Story Machine was a professional and quality-oriented partner that took our business goals seriously. We worked with different agencies in the past, but they were the only team that creatively brought our vision to life.”
Dominique Greenfield, Global Marking - Afterpay
Dominique Greenfield, Global Marking - Afterpay
“Their project management and communications were really strong throughout. They set really clear deadlines for each production. They integrated into our Slack channel and used Dropbox to share any and all files.”
George Howes, Creative Director - Eucalyptus
George Howes, Creative Director - Eucalyptus
“Story Machine's project gained over 247 thousand organic views through digital platforms. They have been easy to work with, thanks to their transparent and responsive communication process. They also exhibit flexibility with their content processing by asking the right questions for each output.”
Biance De Candia - Marketing Manager NewsCorp
Biance De Candia - Marketing Manager NewsCorp
“I still use a commercial they made four and a half years ago. It's not at all dated, and those assets are still very fresh and timeless. That's rare. Every project receives positive client feedback, and we hardly have to make any changes. They deliver to a high standard right from the beginning.”
Courtenay McDermott, Marketing Manager - Men’s Health
Courtenay McDermott, Marketing Manager - Men’s Health
Story Machine's project management was exemplary, demonstrating speed, organisation, and going above and beyond to ensure timely and high-quality delivery. They consistently met deadlines and responded effectively to our needs, ensuring the project's success.
Louise Hudson, Head of Marketing - Monarch
Louise Hudson, Head of Marketing - Monarch
Our clients consistently describe Story Machine as one of the best video production companies in Sydney, known for our creativity and high-quality content. They praise our ability to bring their visions to life with stunning video production, seamless editing, and clear, structured processes. Our exceptional project management and communication ensure a smooth and stress-free experience from start to finish. To read the full reviews, visit our Clutch profile.

Speak to an expert

We’re here to help every step of the way. Whether you’re looking to elevate your brand with stunning video content or have questions about the process, our friendly and creative team at Story Machine is ready to bring your vision to life. Join the many clients who trust us to tell their stories and deliver real results. Contact us today, and let’s create something extraordinary together!
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