ClearAds Pre-check
A ClearAds Pre-check is a vital step in our video production process at Story Machine, ensuring that your video content meets all advertising standards and regulations before it goes on television. This meticulous pre-check is essential for successful video production, particularly for clients in Sydney and Australia, aiming to avoid any compliance issues that could […]
Shot List Development
Shot list development is a crucial part of the video production process where we meticulously plan each scene to be filmed. At Story Machine, we understand that a well-crafted shot list is the backbone of any successful video project. Whether you are working on a commercial, a case study, or a social media campaign, our […]
Animatic
An animatic is a crucial step in the video production process that bridges the gap between a storyboard and shot timing. Essentially, it’s a rough draft or a preliminary version of your video that combines the storyboard images with sound effects, voiceovers, and music to create a moving sequence. This allows you to visualise the […]
Storyboarding For Videos
A storyboard is an essential tool in the video production process that visually represents the planned shots of your video. It’s a sequence of drawings, often with notes, that illustrate the scenes and actions in your video. This allows you to pre-visualise the storyline, shot composition, and camera movements before the actual production begins. During […]
Script Writing
A great script is often the determining factor in whether a video will succeed or fail at achieving its objectives. It outlines the dialogue, actions, voice over, and scene descriptions, serving as a roadmap for the entire video narrative. A well-written script is essential for conveying your message clearly and effectively. Script writing occurs during […]
Video Treatment
What’s a Video Treatment? A video treatment is an essential document in the video production process that outlines the concept and vision for your video. It provides a detailed description of how it answers the brief and conveys how the concept will come to life onscreen. We create video treatments during the pre-production phase in […]