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Video Formats For Leading Ad Platforms

Video formatting to specification involves adjusting your video to meet specific technical requirements set by different platforms and broadcasters. This ensures that your video is compatible, plays correctly, and maintains high quality across various devices and mediums. We’re experts at formatting videos for a wide range of specifications, ensuring your content is ready for any platform or broadcaster.

Common Video Formats

Understanding the different video formats for common ad media placements is essential for ensuring your content is correctly formatted for various platforms. Here are the general format types used across multiple platforms:

Landscape Video Format:

  • Resolution: Commonly 1920 x 1080 (HD) or 3840 x 2160 (4K)
  • Aspect Ratio: 16:9
  • Use Case: Ideal for YouTube, Television, LinkedIn, and BVOD

Vertical Video Format:

  • Resolution: Commonly 1080 x 1920
  • Aspect Ratio: 9:16
  • Use Case: Best for platforms like Instagram Stories, TikTok, and YouTube Shorts

Square Video Format:

  • Resolution: Commonly 1080 x 1080
  • Aspect Ratio: 1:1
  • Use Case: Suitable for Instagram feed posts and Facebook videos

Common Video Specifications for Popular Platforms:

Understanding the different video formats for common ad media placements is essential for ensuring your content is correctly formatted for various platforms:

Meta Video Specifications (Instagram and Facebook):

  • Resolution: 1080 x 1080 (Square), 1080 x 1350 (Portrait), 1080 x 1920 (Stories)
  • Format: MP4 or MOV
  • Aspect Ratio: 1:1, 4:5, 9:16
  • Max File Size: 4GB
  • Duration: Up to 60 seconds for feed, 15 seconds for stories

LinkedIn Video Specifications:

  • Resolution: 1080 x 1080 (Square), 1920 x 1080 (Landscape)
  • Format: MP4
  • Aspect Ratio: 1:1, 16:9
  • Max File Size: 5GB
  • Duration: Up to 10 minutes

TikTok Video Specifications:

  • Resolution: 1080 x 1920 (Vertical)
  • Format: MP4 or MOV
  • Aspect Ratio: 9:16
  • Max File Size: 287.6MB
  • Duration: Up to 3 minutes

YouTube Video Specifications:

  • Resolution: 1920 x 1080 (HD), 3840 x 2160 (4K)
  • Format: MP4
  • Aspect Ratio: 16:9
  • Max File Size: 128GB
  • Duration: Up to 12 hours

YouTube Shorts Video Specifications:

  • Resolution: 1080 x 1920 (Vertical)
  • Format: MP4
  • Aspect Ratio: 9:16
  • Max File Size: 2GB
  • Duration: Up to 60 seconds

Television Video Specifications:

  • Resolution: 1920 x 1080 (HD), 3840 x 2160 (4K)
  • Format: MPEG-2, MP4
  • Aspect Ratio: 16:9
  • Bit Rate: 25 Mbps for HD, 50 Mbps for 4K
  • Frame Rate: 25 or 30 fps

BVOD Video Specifications (Broadcast Video On Demand):

  • Resolution: 1920 x 1080 (HD)
  • Format: MP4 or MOV
  • Aspect Ratio: 16:9
  • Max File Size: Variable, typically up to 10GB
  • Duration: Up to 60 minutes, varies by platform

We’ve formatted thousands of videos

At Story Machine, we have extensive experience in formatting videos to meet various specifications. Whether your video is for television, online streaming, or social media, we ensure it meets all technical requirements and looks its best. Our team stays updated with the latest standards and technologies, providing seamless and professional video formatting services.

Ready to get started?​

Video production can be complicated, especially if you’re new to it. But don’t worry—we’re here to help! Our expert team at Story Machine will guide you through every step of the process, ensuring your video is perfectly formatted and ready for any platform. Contact us today to bring your vision to life!
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We’re here to help every step of the way. Whether you’re looking to elevate your brand with stunning video content or have questions about the process, our friendly and creative team at Story Machine is ready to bring your vision to life. Join the many clients who trust us to tell their stories and deliver real results. Contact us today, and let’s create something extraordinary together!
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Melbourne VIC 3000
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