Commercial Production
Commercial video production for modern marketing teams.
We partner directly with marketers and creative brand directors to deliver high-quality commercials that achieve real commercial objectives. We work across broadcast and on-demand environments, without the complexity or cost of large scale agencies.
Commercial Production
YSL Gift Gold – Brand Ad
YSL Gift Gold – Brand Ad
Story Machine created this YSL Beauty commercial to promote the launch of their new fragrance. The concept aligned with the global creative direction and the theme ‘Gift Gold Gift Bold.’ Featuring luxury influencer Elle Ferguson and directed by Arthur Chan, this project also included the production of key visuals (KVs) for advertising in Australia. This commercial showcases our expertise in video production in Sydney. Contact us to create high-impact video content for your brand.
- Concept Development
- Storyboard
- Script
- Animatic
- Casting
- Location Scouting
- Video Production
- Video editing
- Network delivery
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
YSL Gift Gold – Brand Ad
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
TMGM Christmas – Online Commercial
TMGM Christmas – Online Commercial
Story Machine produced this commercial for TMGM featuring their mascot Max. The series of ads play on the concept that Max is great at trading but not much else. In this Christmas spot, directed by Ben Mathews, Santa entrusts Max to deliver presents because he’s so good at trading. This comical commercial highlights our expertise in video production in Sydney. Contact us to create high-impact video content for your brand.
- Concept Development
- Storyboard
- Script
- Animatic
- Casting
- Location Scouting
- Video Production
- Video editing
- Network delivery
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
TMGM Christmas – Online Commercial
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
TMGM Australian Open – Online Commercial
TMGM Australian Open – Online Commercial
Story Machine produced this commercial for TMGM as part of their campaign featuring mascot Max. In this ad, created for TMGM’s partnership with the Australian Open, Max humorously tries his hand at tennis. This commercial showcases our expertise in video production in Sydney. Contact us to create high-impact video content for your brand.
- Concept Development
- Storyboard
- Script
- Animatic
- Casting
- Location Scouting
- Video Production
- Video editing
- Network delivery
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
TMGM Australian Open – Online Commercial
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
Software Skincare – Mosman Mums Online Commercial
Software Skincare – Mosman Mums Online Commercial
Story Machine produced this video on demand (VOD) ad for Software Skincare. Directed by Arthur Chan, this ad is a parody of the TV show ‘The Real Housewives,’ showcasing our creativity and expertise in video production in Sydney. Contact us to create high-impact video content for your brand.
- Concept Development
- Storyboard
- Script
- Animatic
- Casting
- Location Scouting
- Video Production
- Video editing
- Network delivery
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
Software Skincare – Mosman Mums Online Commercial
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
Pilot Under The Hood – Online Commerical
Pilot Under The Hood – Online Commerical
Story Machine produced this direct response ad for Pilot, a men’s prescription medication brand. To create cost efficiencies, we developed two concepts that could be filmed in one day. Directed by Arthur Chan, the ad promotes their erectile dysfunction products, showcasing our expertise in video production in Sydney. Contact us to create high-impact video content for your brand.
- Client Concept Adaptation
- Shot list development
- Paper Script
- Location Scouting
- Video Production
- Video Editing
- ClearAds Clearance
- Network Delivery
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
Pilot Under The Hood – Online Commerical
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
Pilot PE Treatments – Online Commercial
Pilot PE Treatments – Online Commercial
To promote Pilot’s erectile dysfunction products and coincide with the Olympics, Story Machine produced a humorous commercial featuring a pole vaulter whose pole shrinks as he gets closer to the jump. Leveraging his expertise in comedy, Ben Mathews directed this ad. This project showcases our expertise in video production in Sydney. Contact us to create high-impact video content for your brand.
- Concept Development
- Storyboard
- Script
- Animatic
- Casting
- Location Scouting
- Video Production
- Video editing
- ClearAds Clearance
- Network delivery
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
Pilot PE Treatments – Online Commercial
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
Pilot Health – ‘High Jump’ TVC
Pilot Health – ‘High Jump’ TVC
Overview
Story Machine produced a direct response TVC for Pilot to promote its premature ejaculation treatment, timed strategically around the Olympic Games. The campaign used a humorous but tasteful analogy of an Olympic sprinter jumping the gun to communicate the product benefit in a bold, memorable way.
The Challenge
The subject matter required a careful balance of humour and sensitivity. The campaign needed to cut through in a competitive digital landscape while remaining brand-appropriate and compliant for broadcast and online platforms.
Our Approach
Led by director Ben Mathews, we developed a sharp comedic concept built around a universally understood Olympic moment. By grounding the humour in a clear visual metaphor, we delivered a campaign that was engaging, shareable and strategically aligned with Pilot’s positioning.
What We Delivered
- Concept Development
- Storyboard
- Script
- Animatic
- Casting
- Location Scouting
- Video Production
- Video Editing
- ClearAds Clearance
- Network Delivery
The Outcome
A high-performing, multi-platform commercial campaign that combined comedy with compliance, reinforcing Story Machine’s expertise in direct response TVC production in Sydney.
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
Pilot Health – ‘High Jump’ TVC
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
Nimble Finance Faster – ‘TV Commercial’
Nimble Finance Faster – ‘TV Commercial’
To promote their short-term loan products, Story Machine created a series of six TV commercials for Nimble. We developed modular concepts to maximise the number of creative outputs, all in alignment with the campaign tagline ‘Finance Faster.’ This project showcases our expertise in video production in Sydney. Contact us to create high-impact video content for your brand.
- Concept Development
- Storyboard
- Script
- Animatic
- Casting
- Location Scouting
- Video Production
- Video editing
- ClearAds Clearance
- Network delivery
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
Nimble Finance Faster – ‘TV Commercial’
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
Netsuite – Pocketalk
Netsuite – Pocketalk
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
Netsuite – Pocketalk
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
Musashi Strength Within – TV Commercial
Musashi Strength Within – TV Commercial
Musashi came to Story Machine to produce a television commercial promoting their protein supplements. The primary objective was to drive association with MMA, NRL, and AFL through brand ambassador integration. Filmed with our in-house crew and directed by Arthur Chan, this commercial highlights our expertise in video production in Sydney. Contact us to create high-impact video content for your brand.
- Concept Development
- Storyboard
- Script
- Animatic
- Casting
- Location Scouting
- Video Production
- Video editing
- ClearAds Clearance
- Network delivery
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
Musashi Strength Within – TV Commercial
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
Mundicare A Cold Can – TV Commerical
Mundicare A Cold Can – TV Commerical
Story Machine produced this television commercial to promote Mundicare’s Cold Defence product. Directed by Turei Cooze, the commercial is built around the concept that a cold can knock you off your feet for up to a week. This project highlights our expertise in video production in Sydney. Contact us to create high-impact video content for your brand.
- Concept Development
- Storyboard
- Script
- Animatic
- Casting
- Location Scouting
- Video Production
- Video editing
- ClearAds Clearance
- Network delivery
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
Mundicare A Cold Can – TV Commerical
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
Manscaped – Lawn Mower 5.0 and Beard Hedger Pro
Manscaped – Lawn Mower 5.0 and Beard Hedger Pro
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
Manscaped – Lawn Mower 5.0 and Beard Hedger Pro
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
Manscaped – Australian Launch
Manscaped – Australian Launch
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
Manscaped – Australian Launch
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
Local Agent Finder – ‘Commercial Spot’
Local Agent Finder – ‘Commercial Spot’
Overview
Story Machine produced a commercial campaign for Local Agent Finder, highlighting the platform’s ability to help users search, compare and connect with the right real estate agent in a transparent and informed way.
The Challenge
The campaign needed to clearly communicate trust, transparency and ease of use, while remaining adaptable across television and digital platforms.
Our Approach
We developed a clean, message-led creative concept focused on clarity and confidence, ensuring the value proposition was front and centre across every execution.
What We Delivered
- Pre-Production & Concept Development
- Casting
- Location Scouting
- Production
- Post-Production
The Outcome
A polished commercial spot designed for both broadcast and online distribution, reinforcing Story Machine’s end-to-end capability in TV and digital commercial production.
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
Local Agent Finder – ‘Commercial Spot’
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
Hair Club – ‘Pivoting with Piven’
Hair Club – ‘Pivoting with Piven’
The ‘Pivoting with Piven’ campaign made its debut across the United States, a creative endeavour for HairClub conceived by InterMedia Advertising. Story Machine joined forces with InterMedia, lending our expertise in post-production, VFX and editing.
- Post Production
- Editing
- Visual Effects
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
Hair Club – ‘Pivoting with Piven’
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
Esky Artic Pro – TV Commercial
Esky Artic Pro – TV Commercial
Story Machine produced this TV commercial for Esky to promote their new model, the Arctic Pro. To align with budget limitations, the ad did not include on-screen talent, focusing instead on the product and its features. Directed by Arthur Chan, this commercial highlights our expertise in video production in Sydney. Contact us to create high-impact video content for your brand.
- Concept Development
- Storyboard
- Script
- Animatic
- Casting
- Location Scouting
- Video Production
- Video editing
- ClearAds Clearance
- Network delivery
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
Esky Artic Pro – TV Commercial
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
DiDi x Star Wars
DiDi x Star Wars
When DiDi partnered with the Star Wars universe, they turned to Story Machine to bring the vision to life. Our team handled the entire lifecycle of the project, spanning creative strategy, production, and final delivery for both broadcast and online. The result is a high-impact commercial that balances iconic fan-favorite elements with the Didi app.
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
DiDi x Star Wars
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
Didi – ‘Max’ TVC
Didi – ‘Max’ TVC
Overview
Story Machine produced a commercial for Didi promoting its new Max vehicle option. Featuring AFL star Max Gawn, the campaign offered free rides to anyone named Max, delivering a bold and memorable launch concept.
The Challenge
Didi needed an attention-grabbing campaign that introduced a new product feature while remaining adaptable across TV, online and social platforms.
Our Approach
We developed a high-impact creative concept built around personality and humour, ensuring the campaign could scale seamlessly across broadcast and digital channels.
What We Delivered
- Concept Development
- Storyboarding
- Script
- Animatic
- Casting
- Location Scouting
- Video Production
- Video Editing
- Network Delivery
The Outcome
A multi-platform commercial campaign that drove awareness of Didi’s Max category and demonstrated Story Machine’s end-to-end TVC production capability in Melbourne.
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
Didi – ‘Max’ TVC
YSL Gift Gold - Brand Ad
Afterpay Bailey Nelson
TMGM Max Launch Video - BTS
Trusted by the best.
Why choose Story Machine for your TV commercial production?
TV commercials have been the cornerstone of Story Machine’s business since 2012. We have brought over 100 commercials through our doors, working with some of Australia’s most recognised directors.
We are known for our edge in comedy, but cater to all styles of TVC’s from edutainment, products, government services and much more.
Our production process is second to none bringing the vision from concept to screen, seamlessly. It’s why we’ve been recognised as Australia’s production company of the year three times.
Streamlined TV commercial production process
As Sydney’s premier TV commercial production company, Story Machine guides you seamlessly through every step of the video production journey, from script to screen, ensuring a smooth and stress-free experience. Since 2012, our team of multi-award-winning, creative, and dedicated professionals has been committed to crafting TV commercials that not only looks stunning but also delivers impactful results. Discover why we are the top choice for TV commercial production in Sydney with our comprehensive range of services, tailored to meet your unique needs.
Concept
Video treatment
Ideation
Brief review
Assign Director
Director drafts treatment
Concept Approval
Cost Approval
Get Started
Pre-Production
Script & shot list
Storyboarding
Casting
Animatic editing
Location scout
Logistics and scheduling
Shoot
Production
1x full day shoot
Camera & Lighting package
Crew
Cast
Catering
Production Management
Deliver
Post-Production
Editing
Revision process
Audio mastering
Music licencing
Colour grading
Delivery to specifications
Experts in every category.
Ready to bring your TV Commercial to life?
Contact Story Machine today to create a TV commercial that cuts through. Whether you need a concept from scratch or a production partner to bring your vision to life, our creative team is here to make it happen. Let’s craft something unforgettable for your audience.
