Looking for a Video Production Company? Here’s What You Need to Know
If you’re searching for a video production company, you’ve probably already noticed there’s no shortage of production companies to choose from. But how do you know which one is right for your project? Realistically, it’s going to come down to quality, portfolio, and price—and as long as you brief the right companies, you should be […]
The Power of Professional Testimonial Videos and Why They Matter for Your Business
In today’s business landscape, where trust is more critical than ever, testimonial videos have emerged as one of the most effective ways to build credibility. Featuring real customers sharing their positive experiences with your product or service, these videos go beyond simple customer reviews. They capture authenticity, emotion, and relatability in a way that written […]
Choosing the Right Explainer Video for Your Business
An explainer video is one of the most effective tools you can use in your sales funnel, particularly during the consideration phase. It’s a corporate video that helps potential customers understand your product or service, addresses their concerns, and provides consistent, scalable messaging for both marketing and sales. By answering objections and delivering a clear […]
How to Create a Great Brand Ad in 2025
In the fast-paced digital landscape of 2025, crafting a standout brand ad is more crucial—and challenging—than ever. Consumers are inundated with content, making it essential for brands to produce brand advertisements that not only capture attention but also build lasting trust. This guide will walk you through the key steps to create impactful brand ads […]
We Tested Apple Vision Pro: Immersive Video Production Is About to Change Everything
We’ve been hearing for years that augmented reality (AR) and virtual reality (VR) are the future of content, but until now, the reality has often fallen short of the hype. That changed the moment we put on Apple Vision Pro at their Sydney headquarters. What we experienced wasn’t just an incremental update—it was a paradigm […]
A Great Producer Can Make or Break a Production
Producers are the backbone of every video production. From managing small, video-specific details to large campaign goals, a trusted and experienced producer is crucial to any project’s success. At Story Machine, we’ve worked with the same incredible producers for up to a decade and it’s how we’ve built our reputation of trust, efficiency and world-class […]
How AI is Transforming the Future of Video Production
Artificial Intelligence (AI) is no longer a distant concept; it has become an integral part of the video production industry. As a Producer and Agency Owner, I’ve witnessed firsthand how AI is reshaping not just how videos are produced, but how they are conceptualised, refined, and delivered. In the video production industry, time is money. […]
Understanding Production Quotes: A Guide for Clients
At Story Machine, we ensure our clients get the best outcomes for their video production investments. Understanding the structure of your production quote clarifies the value each crew member and department brings to the project. This guide will break down the core departments involved, the roles within each, and the difference in crew size between […]
