The Five Things You Need to Know to Create Great Event Videos
Too often, event videos miss their moment. By the time content is approved and published, the audience has moved on, influencers have already shared their own footage, and the buzz has faded. The result isn’t a lack of effort or quality, but a missed window of relevance and reach. To get the most out of […]
What Is an Animatic? The Role of Animatic Storyboards in Video Production
An animatic is a short, rough version of your final video or commercial. It uses storyboard images, temporary voiceovers, sound effects, and simple timing adjustments to create a moving draft of your ad. Think of it as a bridge between static storyboards and the polished final cut: an animatic storyboard helps you visualise pacing, camera […]
All 57 Super Bowl Ads of 2025 and the 10 Worth Watching
Every year, the Super Bowl delivers a whirlwind of advertising genius, overblown hype, and the occasional “Did they really just do that?” moment. With 57 commercials aired during this year’s game, it can be hard to sort through the good, the bad, and the “wait, what just happened?” So, we did the work for you. […]
Production Companies in Sydney: How to Choose the Perfect Fit
If you’re reading this, chances are you’ve searched for somerthing like “Production Companies Sydney,” to which you’ll find plenty of options. At Story Machine, we work with local Australian brands, international companies with offices in Australia, and global clients looking to film here. Every production is different and our pipeline is built to make the […]
How Much Can You Film in a Day: Setting Realistic Expectations for Your Video Production
One of the most common questions marketing and communications managers ask when planning a video shoot is: “How much can you film in a day?” At first glance, it may seem straightforward—set up a camera, record a series of interviews, and capture a few extra scenes for context. Yet, the real answer is more nuanced, […]
Social Media Video Production with Chris Williamson & James Smith: Neutonic’s Black Friday Ads
In a world where low-fi, user-generated content (UGC) style ads are losing their edge, Neutonic’s new Black Friday campaign stands as a bold reminder that social media video production can—and should—do more than just blend in. Featuring the talents of Chris Williamson and James Smith, this campaign takes a fresh approach by focusing on storytelling, […]
Looking for a Video Production Company? Here’s What You Need to Know
If you’re searching for a video production company, you’ve probably already noticed there’s no shortage of production companies to choose from. But how do you know which one is right for your project? Realistically, it’s going to come down to quality, portfolio, and price—and as long as you brief the right companies, you should be […]
The Power of Professional Testimonial Videos and Why They Matter for Your Business
In today’s business landscape, where trust is more critical than ever, testimonial videos have emerged as one of the most effective ways to build credibility. Featuring real customers sharing their positive experiences with your product or service, these videos go beyond simple customer reviews. They capture authenticity, emotion, and relatability in a way that written […]