Production Companies in Sydney: How to Choose the Perfect Fit
If you’re reading this, chances are you’ve searched for somerthing like “Production Companies Sydney,” to which you’ll find plenty of options. At Story Machine, we work with local Australian brands, international companies with offices in Australia, and global clients looking to film here. Every production is different and our pipeline is built to make the […]
How to Create a Corporate Video in 2025
We’ve all heard the term ‘corporate video’ being thrown around like a derogatory slur. It immediately evokes feelings of stale, emotionless dialogue backed by that sort of plucky, upbeat music we all cringe at. But that’s not the kind of content you’re here to make. In 2025, knowing how to create a corporate video that […]
How Much Can You Film in a Day: Setting Realistic Expectations for Your Video Production
One of the most common questions marketing and communications managers ask when planning a video shoot is: “How much can you film in a day?” At first glance, it may seem straightforward—set up a camera, record a series of interviews, and capture a few extra scenes for context. Yet, the real answer is more nuanced, […]
Social Media Video Production with Chris Williamson & James Smith: Neutonic’s Black Friday Ads
In a world where low-fi, user-generated content (UGC) style ads are losing their edge, Neutonic’s new Black Friday campaign stands as a bold reminder that social media video production can—and should—do more than just blend in. Featuring the talents of Chris Williamson and James Smith, this campaign takes a fresh approach by focusing on storytelling, […]
How Direct to Camera Interviews Will Redefine Corporate Videos in 2025
In the world of corporate video production, a silent revolution is underway! The age-old practice of filming interviews with subjects looking off-camera is being challenged, and it’s about time. We’re moving toward a new norm where interviewees lock eyes with the viewer, speaking directly down the lens. Direct to camera interviews aren’t just a stylistic […]
Looking for a Video Production Company? Here’s What You Need to Know
If you’re searching for a video production company, you’ve probably already noticed there’s no shortage of production companies to choose from. But how do you know which one is right for your project? Realistically, it’s going to come down to quality, portfolio, and price—and as long as you brief the right companies, you should be […]
The Power of Professional Testimonial Videos and Why They Matter for Your Business
In today’s business landscape, where trust is more critical than ever, testimonial videos have emerged as one of the most effective ways to build credibility. Featuring real customers sharing their positive experiences with your product or service, these videos go beyond simple customer reviews. They capture authenticity, emotion, and relatability in a way that written […]
Choosing the Right Explainer Video for Your Business
An explainer video is one of the most effective tools you can use in your sales funnel, particularly during the consideration phase. It’s a corporate video that helps potential customers understand your product or service, addresses their concerns, and provides consistent, scalable messaging for both marketing and sales. By answering objections and delivering a clear […]