Every year, the Super Bowl delivers a whirlwind of advertising genius, overblown hype, and the occasional “Did they really just do that?” moment. With 57 commercials aired during this year’s game, it can be hard to sort through the good, the bad, and the “wait, what just happened?” So, we did the work for you. Below, we break down the ten ads that truly deserve your attention, whether for their creativity, relevance, or sheer entertainment value. Then, if you’ve got time, we’ve listed the remaining spots below.
1. Uber Eats – Century of Cravings
Why It’s Worth Watching: Uber Eats turned a bizarre, century-spanning conspiracy into a clever storyline that’s just uncanny enough to feel strangely plausible. The ad features Matthew McConaughey and Charli XCX, blending humor and history into an oddly compelling food-focused mystery. If you like ads that leave you pondering, “Could that be real?” this is a must-watch.
2. Coors Light – Slow Monday
Why It’s Worth Watching: This spot tackles the universal feeling of dragging yourself to work on Monday—especially after a night of football, snacks, and questionable beverage choices. Featuring a humorous sequence of sloths attempting to get back to work, Coors Light delivers a simple yet relatable concept that resonates with anyone who’s ever woken up to a very slow morning.
3. Novartis – Your Attention Please
Why It’s Worth Watching: Novartis dove headfirst into a rapid-fire, eye-grabbing series of visuals that highlight the importance of immediate action in healthcare. The ad’s snappy pacing and minimal text make it an effective and surprisingly engaging call to awareness, ensuring that the message lands in a matter of seconds.
4. Dove – Those Legs
Why It’s Worth Watching: Dove continues its “Real Beauty” legacy with an ad focusing on body positivity—this time honing in on legs and the stories they carry. Addressing body image challenges young female athletes face, Dove delivers a powerful yet subtle message about self-confidence and resilience.
5. Pfizer – Knock Out
Why It’s Worth Watching: Pfizer’s “Knock Out” uses LL Cool J’s iconic song to deliver a powerful message about the fight against cancer. With high-energy visuals channeling the spirit of Rocky, the ad highlights the determination of patients and caregivers in their battle against disease. Inspirational and emotionally charged, this commercial is both a celebration of strength and a nod to the progress in cancer research.
6. Michelob Ultra – The Ultra Hustle
Why It’s Worth Watching: With many Super Bowl ads leaning into heartfelt storytelling, Michelob Ultra takes a different approach—pure fun. The spot stars Catherine O’Hara and Willem Dafoe in an unlikely yet entertaining athletic showdown, proving that a well-executed, humorous concept can steal the spotlight.
7. Nike – So Win
Why It’s Worth Watching: Nike returns to the Super Bowl after 27 years with So Win, an ad focused on women’s sports. Featuring star athletes Sha’Carri Richardson and Sabrina Ionescu, the commercial showcases perseverance, excellence, and the ongoing push for gender equality in athletics. The combination of striking visuals and a compelling narrative makes this a standout moment for sports fans.
8. Angel Soft – Bathroom Break
Why It’s Worth Watching: Angel Soft leans into bathroom humour with “Bathroom Break,” acknowledging the unavoidable truth that everyone needs a break—even during the biggest game of the year. This clever, lighthearted spot proves that sometimes, simple and relatable concepts can be incredibly effective.
9. Google – Dream Job
Why It’s Worth Watching: Google tugs on the heartstrings with Dream Job, an inspiring AI use case for interview role play. The ad perfectly blends technology with human ambition, making it a memorable and uplifting watch.
10. NFL – Flag
Why It’s Worth Watching: Closing out our top ten is the NFL’s nostalgic call to the ’80s, promoting Girls Flag Football. The ad blends throwback flair with modern-day inclusivity, celebrating both the past and future of the sport. It’s a fun, retro-infused tribute that captures the spirit of the game.
These ten commercials exemplify the creativity and storytelling that make Super Bowl ads a cultural phenomenon. If you’re a true ad connoisseur (or just curious), you can watch all 57 spots in their entirety—we’ve linked them all (excluding one NFL ad due to region restriction below. But if you’re short on time, our ten highlights are sure to scratch your Super Bowl commercial itch without leaving you feeling like you missed out.
Enjoy the show! If nothing else, the ads remind us there’s always more to the Super Bowl than just the final score.
