This is a decision and question we see a lot during the procurement/budgeting phase. Often marketing managers will be faced with a question of which route to take to balance budget, quality, time, consistency and scope.
Videographers are powerful tools (and people) in the video production world – we know, we work with them too! But there are certainly limitations to what can be asked and expected of one person.
In 2025, video content is the single most powerful tool for brands to connect with their audiences. For many, working with a production company to produce standout video content is crucial to marketing success. However, a key question is when to use a production company over a freelance videographer. Each option serves different needs depending on the scope, complexity and result you want from your project.
When to Use a Production Company?
First and foremost, a production company acts as your outsourced creative partner. They offering comprehensive services that ensure your video project is executed on time, within budget, and in alignment with creative goals. This makes it the preferred choice for companies seeking consistent, performance-based results. Here’s why:
1. Expertise in Creative and Logistical Management
A production company brings together a seasoned team of producers, directors, and specialist crew to deliver high-quality video content with efficiency and precision. These teams often have years of experience working together, (for us it’s over a decade), offering a level of synergy that’s difficult to match with a solo videographer.
Our producers – Handle all logistical aspects of video production, from scheduling and location management to safety compliance and budget control. Thus, they ensuring everything runs smoothly and stays on track.
Our directors – Lead the creative execution. They develop treatments, oversee casting, and shape the visual direction to ensure every shot aligns with your brand and message.
Our editors – are ready to take on numerous deliverables with a purpose-built pipeline for speed, efficiency and ease of communication.
A production company also gives you access to a diverse specialist crew, such as lighting technicians, sound engineers, stylists, visual effects artists, and more. Every detail is handled by experts and results in a polished, professional final product.
2. Aligning Creative Vision and Budget with a Production Company
Balancing creativity and budget is a major challenge in video production. We all know most brands and companies are under pressure to see every dollar work.
It is our job as a production company to take the budget you have and maximise it across the board. Especially in corporate video production, where we are particularly experienced to offer smart, creative solutions that don’t compromise quality. Your success is our success and we believe in long-standing relationships.
3. Managing Compliance and Reducing Risk with a Production Company
Risk rears it’s ugly head in many facets of production. There are numerous compliance considerations on shoots, as well as safety, licensing and legal agreements. If missed, they can halt or even completely end a production at any stage… even after release. A production company is well-versed in preparing and managing these risks, whereas a videographer will often have none of these in place.
Key compliance areas:
Location licensing – Securing permits for where you shoot.
Safety regulations – Keeping your crew and talent safe.
Talent agreements – Ensuring legal rights to use people on camera.
Usage rights – Avoiding IP issues, like filming landmarks or artwork.
For example, filming the Sydney Opera House? It can’t take up more than one-third of the frame unless you have approval. Art in the background of an interview? Has to be blurred out cause you didn’t have permission to use it.
We’ve witnessed far too many shoots run into such issues and create big problems on the back end. Protect yourself by working with a great production company that makes this process a breeze.
When to Consider a Freelance Videographer
A production company is best for complex, high-end projects. But sometimes, a freelance videographer can be the right fit.
Freelancers are more affordable. They work well for simple shoots with minimal setup.
Use a freelancer for:
- Talking head interviews – If your questions are ready and someone can lead the interview, a freelancer can shoot it quickly.
- Simple B-roll – For basic office or factory footage, you don’t need a full crew.
- Small events – If there aren’t many moving parts, a solo videographer can handle it.
For everything else, a production company offers the structure, support, and quality your project may need.
Making the Right Choice for Your Project
The decision between a freelance videographer and a production company ultimately depends on your project’s needs and objectives. If your project requires intricate planning, multiple locations, or a high level of creative direction, a production company is the clear choice. However, for smaller, more straightforward projects, a freelance videographer can be a practical and cost-effective solution.
Our Expertise
At Story Machine, we specialise in producing high-quality commercial videos that resonate with your audience and achieve your marketing goals.
Whether your project requires the full suite of production services or just a few key elements, we’re here to help you bring your vision to life. If you’re ready to take your video content to the next level, contact us today to discuss how we can support your next project.
