Prompting AI to Create a Video Production Brief

Starting a video project can feel overwhelming, especially if you’re new to the process. Fortunately, AI can simplify creating a detailed and effective video production brief. By providing the right information, you help your production company understand your vision and ensure the final product meets your expectations. In this guide, we’ll show you how to use AI, specifically GPT, to create a comprehensive video production brief. We’ll also include a GPT prompt example you can use to start generating your own briefs.

Why Use AI for Creating a Video Production Brief?

Using AI to create a video production brief offers several advantages:

  • Efficiency: AI can quickly generate a well-structured brief, saving you time.
  • Clarity: AI helps ensure that all essential information is included, providing clarity for the production team.
  • Creativity: AI can offer unique suggestions and ideas, enhancing your initial concepts.

Essential Information for a Video Production Brief

To create an effective video production brief, you need to provide detailed information on the following key areas:

  1. Project Objective: Define what you want to achieve with your video. Is it brand awareness, product promotion, or customer engagement?
  2. Target Audience: Specify who you want to reach, considering demographics, interests, and behaviours.
  3. Key Messages: Outline the main points you want to communicate.
  4. Style and Tone: Describe the desired look, feel, and mood of the video. Include examples of references you love if possible.
  5. Budget and Timeline: Provide your budget range and any deadlines.
  6. Deliverables: List what you expect to receive, such as a full video or social media cuts.

Creating an Effective GPT Prompt

To get the most out of AI, you need to craft a well-structured prompt. A good prompt provides clear instructions and enough context for the AI to understand what you need. Here’s how to create an effective GPT prompt for a video production brief:

  1. Start with a Clear Request: Clearly state what you want the AI to do.
  2. Provide Context: Give background information or specify the scenario.
  3. Include Key Details: Highlight the essential information that should be included in the brief.

Example GPT Prompt for a Video Production Brief

Here’s a prompt you can use to start generating a video production brief with GPT:

I need help creating a video production brief. Please answer the following questions and then generate a comprehensive video production brief based on the answers:

1. Project Objective: What do you want to achieve with your video? (e.g., brand awareness, product promotion, customer engagement)

2. Target Audience: Who is your target audience? Specify demographics, interests, and behaviours.

3. Key Messages: What are the main points you want to communicate?

4. Style and Tone: Describe the desired look, feel, and mood of the video. Include any examples of references you love.

5. Budget and Timeline: What is your budget range and any specific deadlines?

6. Deliverables: What do you expect to receive? (e.g., full video, social media cuts)

Based on the answers, write a comprehensive video production brief.

Completed Example Prompt 

I need help creating a video production brief. Please answer the following questions and then generate a comprehensive video production brief based on the answers:

1. Project Objective: Promote our new skincare line.

2. Target Audience: Women aged 25-45 interested in beauty and wellness.

3. Key Messages: Highlight the natural ingredients, benefits for all skin types, and dermatologically tested.

4. Style and Tone: Modern, clean, and fresh with a calming and trustworthy tone. References: [link to example video].

5. Budget and Timeline: $20,000 – $25,000, complete by the end of Q3.

6. Deliverables: Full video, 30-second social media cut, and 15-second social media cut.

Based on the answers, write a comprehensive video production brief.

Example output: 

Video Production Brief

Project Objective:

The objective of this video project is to promote our new skincare line. The video aims to increase brand awareness and highlight the unique benefits of our skincare products to potential customers.

Target Audience:

The target audience for this video includes women aged 25-45 who are interested in beauty and wellness. These individuals are likely to follow skincare trends and seek effective, high-quality products that fit into their daily routines.

Key Messages:

  • Our skincare line uses natural ingredients that are gentle on the skin.
  • The products are suitable for all skin types.
  • Dermatologically tested to ensure safety and effectiveness.
  • Provides visible results in a short period.

Style and Tone:

The desired style for the video is modern, clean, and fresh, with a calming and trustworthy tone. The video should evoke a sense of tranquillity and confidence in the product. Visual references include [link to example video].

Budget and Timeline:

The budget for this project is between $20,000 and $25,000. The project needs to be completed by the end of Q3 to align with our product launch schedule.

Deliverables:

The deliverables for this project include:

– A full-length promotional video.

– A 30-second cut for social media.

– A 15-second cut for social media.

Prompting AI to create a video production brief is a powerful way to streamline the planning process and ensure all essential information is included. By crafting effective prompts, you can leverage AI to produce comprehensive briefs that guide your production team and align with your vision.

Ready to get started?​

At Story Machine, we specialise in creating high-quality video content tailored to your needs. If you’re ready to start your next video project, contact us today!

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We understand that starting a video project can be stressful, especially if you’re new to it. We’re here to help! Here’s a simple guide to make the process easier.

By providing this information, you help us understand your vision and ensure we deliver a video that meets your expectations. Our team is here to guide you through this process, making it as smooth and stress-free as possible.

1. Project Objective:
Define what you want to achieve with your video. Is it brand awareness, product promotion, or customer engagement?

2. Target Audience:
Specify who you want to reach, considering demographics, interests, and behaviours.

3. Key Messages:
Outline the main points you want to communicate.

4. Style and Tone:
Describe the desired look, feel, and mood of the video. Include examples of references you love if possible.

5. Budget and Timeline:
Provide your budget range and any deadlines.

6. Deliverables:
List what you expect to receive, such as a full video or social media cuts.

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