How Long Does It Take to Set Up for Filming an Interview?

At Story Machine, we understand that setting up for filming an interview is a critical part of the production process. Adequate preparation time ensures everything runs smoothly and that we capture the highest quality footage possible. Whether we’re working in a familiar location or one we’ve previously scouted, proper setup is essential. Here’s what you […]

How to get your ad on TV in Australia

Getting your ad on TV in Australia can seem like a daunting task, but with the right knowledge and preparation, you can navigate the process smoothly. This blog post will cover everything you need to know about getting your TV commercial approved, despatched, and broadcasted. From understanding Clear Ads compliance to submitting your ad through […]

When You Should Film in a Studio or On Location

Choosing the right setting for your video production is crucial in determining the overall look, feel, and quality of your project. At Story Machine, we have extensive experience filming in both studios and on location, and each option has its unique advantages and challenges. This guide will help you decide when to film in a […]

What is Run and Gun Style Filming?

Run and gun filming is a popular style of video production known for its spontaneity, flexibility, and fast-paced nature. This approach is often used in documentary filmmaking, news reporting, and event coverage, where capturing the moment as it unfolds is crucial. In this guide, we’ll delve into what run and gun filming is, its benefits, […]

Prompting AI to Create a Video Production Brief

Starting a video project can feel overwhelming, especially if you’re new to the process. Fortunately, AI can simplify creating a detailed and effective video production brief. By providing the right information, you help your production company understand your vision and ensure the final product meets your expectations. In this guide, we’ll show you how to […]

Prompting AI to Create a Video Script

Artificial intelligence (AI) has become an invaluable tool for content creators, providing a fresh and innovative way to develop drafts and generate divergent creative ideas. AI can help streamline the scriptwriting process, allowing you to focus on refining and perfecting your content. In this guide, we’ll explore how to use AI, specifically GPT (Generative Pre-trained […]

Writing VO for an Online, VOD, or Television Commercial

Crafting the perfect voiceover (VO) script for online, video on demand (VOD), or television commercials is essential for capturing your audience’s attention and delivering a compelling message. At Story Machine, we’ve honed a best practice format from years of experience in video production. This format ensures your VO script is engaging, informative, and effective. In […]

How to Write a UGC or Social Media Ad Script

User-generated content (UGC) and social media ads are powerful tools for engaging your audience and driving conversions. Writing an effective script for these ads requires a strategic approach. We’ve developed the best practice script format outlined in this post from years of experience creating commercial videos in Sydney. Our proven format ensures your ad is […]

How Long Should My Case Study Video Be?

Determining the ideal length for a case study video is crucial for maximising its impact and engagement. Too short, and you might miss important details; too long, and you risk losing your audience’s attention. In this guide, we’ll explore the factors that influence the optimal length of a case study video and provide recommendations to […]

Why You Need Two Camera Angles for a Video Interview

Introduction Incorporating multiple camera angles in a video interview is a technique that can significantly enhance the final product. Whether you’re shooting a corporate video, a case study, or any other type of interview-based content, using two camera angles offers a range of benefits that can improve the quality, engagement, and professionalism of your video. […]

Using AI for Video Script Writing is a Game Changer. Download our Free GPT Prompts.

We’ve created 10x copy-and-paste GPT script prompts for the most common types of videos. Leveraging over 12 years of experience, these prompts are designed to maximise results. Whether you’re producing direct response ads, brand stories, or explainer videos, our best practice prompts guide you through the process, ensuring high-quality, engaging content every time. Enter your details to download our winning GPT script prompts!