Getting your ad on TV in Australia can seem daunting, but with the right knowledge and preparation, you can navigate the process smoothly. This blog post covers everything you need to know about getting your TV commercial approved, dispatched, and broadcast. From understanding ClearAds compliance to submitting your ad through AdStream and creating a unique Key Number, we’ve got you covered.

Step 1: ClearAds Approval

ClearAds Approval ensures your TV commercial meets broadcast standards and does not breach any advertising regulations in Australia. Follow these steps for ClearAds Approval:

  1. Prepare Your Materials: Gather your script, final edit (creative), and evidence to support any claims made in the ad.
  2. Submit to ClearAds: Send your materials to ClearAds for review.
  3. Receive Approval Number: Once approved, ClearAds will issue an approval number required for AdStream upload.

ClearAds requires at least two working days to process an application, but it can take longer if additional information is requested. Therefore, we recommend allowing at least five business days in your post-production schedule for potential revisions.

To avoid delays, apply for a Pre-Check with ClearAds. Submit your script and storyboard for preliminary approval to flag potential issues early. Final approval is still required before broadcast.

For cost information about ClearAds checks and pre-checks, visit their website ClearAds Fees 2022.

Step 2: Generating a Unique Key Number

A key number is a unique 13-character alphanumeric sequence used to identify your ad. Here’s how to create one:

  1. Job Identifier: Use ‘J’ followed by three digits of the unique job number (e.g., J801).
  2. Client’s Brand Name: Use the first three letters of the brand name (e.g., Nike = NIK).
  3. Campaign Name: Use the first three letters of the campaign name (e.g., Zoom = ZOO).
  4. Ad Length: Include the length of the edit (e.g., 30-second ad = 30).
  5. Edit Version: Add a letter to denote different versions of the same ad (e.g., A, B, C).

Example key number: J801NIKZ0030A

Step 3: Preparing and Dispatching Your Video to AdStream or Peach

AdStream and Peach are the leading platforms in Australia for submitting and quality-checking videos for broadcast. Here’s how to dispatch your files:

  1. Render Video Files: Ensure your editor renders the video files to the required specifications.
  2. Submit to AdStream or Peach: Upload your video and quality check it on the platform.
  3. Select Network and Channel: Choose the network and channel for broadcast.
  4. Complete Payment: Complete the payment and await confirmation.

If your video fails the quality test, you can ask your editor to resolve the problem based on the AdStream report, or pay AdStream a fee to fix the quality issue.

By following these steps, you can ensure a smooth process for getting your TV commercial approved, dispatched, and broadcast in Australia.

Ready to get started?

Getting your TV commercial on air can be complicated, especially if you’re new to the process. But don’t worry—we’re here to help! Our expertise in video production and compliance ensures your ad will be ready for broadcast without any unnecessary delays. Ready to see your ideas on TV? Contact us today to bring your vision to life!

What our clients have to say about us

Our clients consistently describe Story Machine as one of the best video production companies in Sydney, known for our creativity and high-quality content. They praise our ability to bring their visions to life with stunning video production, seamless editing, and clear, structured processes. Our exceptional project management and communication ensure a smooth and stress-free experience from start to finish. To read the full reviews, visit our Clutch profile.

Speak to an expert

We’re here to help every step of the way. Whether you’re looking to elevate your brand with stunning video content or have questions about the process, our friendly and creative team at Story Machine is ready to bring your vision to life. Join the many clients who trust us to tell their stories and deliver real results. Contact us today, and let’s create something extraordinary together!

Message us

We understand that starting a video project can be stressful, especially if you’re new to it. We’re here to help! Here’s a simple guide to make the process easier.

By providing this information, you help us understand your vision and ensure we deliver a video that meets your expectations. Our team is here to guide you through this process, making it as smooth and stress-free as possible.

1. Project Objective:
Define what you want to achieve with your video. Is it brand awareness, product promotion, or customer engagement?

2. Target Audience:
Specify who you want to reach, considering demographics, interests, and behaviours.

3. Key Messages:
Outline the main points you want to communicate.

4. Style and Tone:
Describe the desired look, feel, and mood of the video. Include examples of references you love if possible.

5. Budget and Timeline:
Provide your budget range and any deadlines.

6. Deliverables:
List what you expect to receive, such as a full video or social media cuts.

 

Using AI for Video Script Writing is a Game Changer. Download our Free GPT Prompts.

We’ve created 10x copy-and-paste GPT script prompts for the most common types of videos. Leveraging over 12 years of experience, these prompts are designed to maximise results. Whether you’re producing direct response ads, brand stories, or explainer videos, our best practice prompts guide you through the process, ensuring high-quality, engaging content every time. Enter your details to download our winning GPT script prompts!