Choosing the right setting for your video production is crucial in determining the overall look, feel, and quality of your project. At Story Machine, we have extensive experience filming in both studios and on location, and each option has its unique advantages and challenges. This guide will help you decide when to film in a studio and when an on-location shoot might be the better choice for your next video project.
Filming in a Studio
Full Control Over Environment
One of the primary reasons to choose a studio for your shoot is the level of control it offers. In a studio, you can manage all environmental factors such as lighting, sound, and background. This controlled setting ensures that you can create a consistent and professional look throughout your video.
For instance, when shooting interviews, having a clean backdrop or a custom-designed set can significantly enhance the video’s professionalism. You can control every detail, from the lighting setup to the sound quality, minimising the risk of disruptions or inconsistencies.
Flexibility in Design and Layout
Studios provide incredible flexibility in terms of design and layout. You can build custom sets that perfectly match your vision. Whether you need a stylized backdrop for a product shoot or a branded environment for a corporate video, studios allow you to create exactly what you need.
In our experience, studios are particularly beneficial for lower-budget stylized shoots where a simple background suffices or when you need to build a specific set that can be reused across different projects. This setup is not only cost-effective but also time-efficient, as you don’t have to search for a new location each time.
Professional Equipment and Setup
Access to professional-grade equipment is another significant advantage of filming in a studio. Studios are equipped with high-quality cameras, lighting, and sound equipment, all of which contribute to a polished final product. This setup ensures that your video looks and sounds its best, meeting the high standards expected in today’s competitive market.
Privacy and Security
Studios offer a private and secure setting, which is essential for projects that require confidentiality. You can work without worrying about public interruptions or security issues. This privacy is particularly important for sensitive content, such as corporate announcements or proprietary product showcases.
Filming On Location
Authenticity and Realism
While studios offer control and flexibility, filming on location brings authenticity and realism to your video. Real-world settings can add depth and context that are difficult to replicate in a studio. For instance, lifestyle videos, documentaries, or travel content benefit greatly from the natural and dynamic environments of on-location shoots.
Space and Versatility
Real locations often provide more space and versatility compared to studios. This is particularly useful for wide-angle shots, large group scenes, or action sequences that require more room. In a studio, space can sometimes be a limitation, whereas real locations offer the expanse needed for more complex setups.
Overcoming Challenges
However, filming on location does come with its challenges. One common issue we encounter is the lack of sufficient space for camera, lighting, and crew. I often recall a comical episode of “The Simpsons,” where a film crew makes holes in the walls of the Simpson’s home to accommodate their gear. While we would never damage a location, it highlights the spatial and logistical constraints that can arise on real-world shoots.
Cost Considerations
When deciding between a studio and on-location shoot, cost is an important factor. In Sydney, residential location hires start from around $3,000 per day, depending on the size and appeal of the property. Good studios with the appropriate facilities start at about $1,500 per day, but this can increase when you add flats or props. For simpler projects, the costs between a studio and an on-location shoot can be comparable.
Making the Decision
In an ideal world, we would shoot most things in a studio due to the control and flexibility it offers. However, this isn’t always feasible due to budget constraints and the need for authenticity. Here’s a quick guide to help you decide:
- Choose a Studio: When you need full control over the environment, consistent lighting and sound, or the ability to build custom sets.
- Choose On Location: When authenticity and realism are crucial, or you need more space and a versatile setting that can’t be replicated in a studio.
Deciding between filming in a studio or on location depends on the specific needs of your project. Studios offer control, flexibility, and professional equipment, making them ideal for many types of shoots. However, real locations provide authenticity, space, and a natural setting that can enhance the realism of your video. By weighing the pros and cons and considering your project’s requirements, you can make an informed decision that ensures the success of your video production.
