Corporate video Production isn’t just for jazzing up your website (though that’s a plus). They can help train employees, boost brand awareness, and even clinch that next big client. But getting from “lightbulb idea” to a polished final cut isn’t always straightforward. Below, we’ve broken down the key steps to creating a corporate video that doesn’t just look great—it delivers real results.
1. Pin Down Your Purpose
Before rolling the cameras, ask yourself: “What’s the point?” Are you training a new team, announcing a game-changing product, or sharing a heartfelt company story? Whatever your aim, writing it down keeps you focused, helps shape your creative direction, and makes success measurable later on. Plus, once you know your purpose, it’s easier to decide how best to distribute the finished product.
2. Know Who You’re Talking To
Think of your audience as guests at a dinner party—if you know their interests, you’ll keep them engaged in conversation. It’s the same with corporate videos. If you’re speaking to new customers, keep it slick and customer-centric. If it’s an internal training piece, maybe the tone is more direct and concise. Understanding your audience also steers you toward the right platforms for sharing—YouTube, LinkedIn, internal portals, you name it. For extra help on nailing interviews, pop over to our How to Get the Best Interview Answers for Corporate Video Production post.
3. Ace Your Pre-Production
Skipping pre-production is like skipping stretching before a marathon—not recommended. This is where you plot out everything:
- Scriptwriting & Storyboarding: Lay out your story arc and key messages.
- Scheduling & Location Scouting: Make sure you know where and when you’ll film.
- Gear & Crew Prep: Confirm if you need a professional team or if it’s a simpler in-house setup.
Putting in the legwork now will save you from pricey do-overs or rushed decisions on shoot day.
4. Keep It Short and Punchy
Time is precious. A corporate video that rambles risks losing its audience—fast. Aim to keep things tight, engaging, and laser-focused on your main message. If you’re juggling multiple topics, think about splitting them into bite-sized chapters or a short series. Remember: a little suspense can go a long way in keeping viewers glued.
5. Prioritise High-Quality Production
Your video reflects your brand. That means clear audio, good lighting, and professional editing aren’t optional—they’re essential. If your budget allows, hiring a seasoned production team can make a world of difference. Don’t underestimate the power of strong visuals and crisp sound. Even if your message is golden, a shaky camera or muffled audio can undermine credibility.
6. End with a Compelling Call to Action
After hooking viewers with a great story, don’t leave them hanging. Wrap up with a clear call to action (CTA). Maybe it’s “Visit our website,” “Book a demo,” or “Share this with your team.” Whatever it is, be direct. The whole point is to inspire viewers to take that next step—because a well-placed CTA can convert casual watchers into real leads or engaged employees.
7. Stay On-Brand
Your video might feature actors, animations, or a spirited voiceover, but it should still feel 100% you. Keep your colour palette, logos, and overall vibe consistent with other brand materials. This consistency builds trust with clients and employees alike—plus, it looks sleek.
8. Get the Right Voice
A pro voiceover talent can really elevate your video. Crystal-clear delivery and a confident tone can win over even the toughest crowd. If you’re pinching pennies, AI voiceover tools (like ElevenLabs) offer surprisingly natural results—especially for internal trainings or quick updates. For tips on building awesome interview questions, check out our Crafting Effective Interview Questions for Corporate Video Production post.
9. Polish It in Post-Production
Editing is where the magic happens. This stage involves:
- Trimming footage, refining pacing.
- Adding music, sound effects, or onscreen text.
- Incorporating transitions or graphics that complement your brand.
Put yourself in the viewer’s shoes: does each scene flow logically? Are there any awkward moments or big gaps? A solid edit can turn raw clips into a slick narrative that hits home.
10. Plan Your Launch
Don’t let your masterpiece languish on a dusty corner of YouTube with zero views. Decide early on which platforms to target—LinkedIn, Twitter, your company website, or even email campaigns. Each channel might need a slightly different video length or format, so it’s smart to export multiple versions. A solid distribution strategy helps your video reach the right people at the right time.
Ready to Roll the Cameras?
Corporate video production isn’t just about capturing a few pretty shots; it’s about strategising from the get-go. When done well, your videos can energise your team, charm new clients, or simply show the world who you are as a brand.
And if all this talk of storyboards and equipment is making your head spin, that’s where Story Machine steps in. We specialise in crafting compelling, high-impact corporate videos that are rooted in strategic thinking—so they look amazing and actually achieve your goals.
Need help bringing your next video idea to life?
Drop us a line at Story Machine. We can’t wait to help you tell your brand’s story in a way that resonates, inspires, and—most importantly—drives results.
