The Ultimate Guide to Corporate Video Production in 2025

Behind the scenes of a corporate video production shoot with camera crew filming a business interview.

We’ve all heard the term ‘corporate video’ being thrown around like a derogatory slur. It immediately evokes feelings of stale, emotionless dialogue backed by that sort of plucky, upbeat music we all cringe at.

So, with that out of the way, let’s make sure we never go there… deal?

With easier access to great video teams, more defined brand identities, and influence from the content of culture defining brands, we’re seeing more and more elevated corporate video work. So below, we’ve created our guide to corporate video production, from the very basics, through to defining a visual style and nailing it. Nothing excites us more than creating work that gets liked, shared and above all else, boosts your business. In simple terms, your success is our success.

So let’s start!

1. Establish the ‘Why’ Behind Your Brand Video Production

Are you training a new team, launching a game-changing product, or telling a heartfelt company story? Whatever your goal is, this question is the foundation of any effective video, so it must be clearly defined from the start.

We have a saying here: “Make me care.”

Assume your audience is ready to skip—and give them a reason not to. When you stay focused on the why, every other part of the video like the visuals, script, pacing, and tone, exists to support that purpose.

2. Target the Right People

Knowing who you’re talking to is everything. If the video is aimed at new customers, keep it polished, benefit-driven, and visually engaging – after all, it’s still a reflection of your brand language and brand values. If it’s for internal training, a more direct and informative tone may work better.

Understanding your audience also helps you choose the right platforms, whether that’s YouTube, LinkedIn, internal portals, or somewhere else entirely.

Pro tip: If your video includes interviews, check out our guide on How to Get the Best Interview Answers for Corporate Video Production post.

3. Ace Your Pre-Production

Skipping pre-production is like running a marathon without stretching… not ideal.

This phase is where your video starts to take shape, and it’s crucial for staying on track (and on budget). Focus on a few key areas:

  • Scriptwriting and storyboarding – Map out your story arc, key messages, and visual direction.
  • Scheduling and location scouting – Know exactly where and when you’ll film to avoid last-minute surprises.
  • Gear and crew planning – Decide whether to use your in-house team or bring in the pros, and make sure everyone’s ready.

Put in the legwork early, and you’ll save time, money, and a lot of stress once you’re on set.

4. Keep It Short and Punchy

These days, time is precious. A corporate video that rambles risks losing its audience fast. Therefore, aim to keep things tight, engaging, and laser-focused on your message.

If necessary, break your content into bite-sized chapters in a short video series vs a long, slow edit. After all, a little suspense can go a long way in keeping viewers hooked.

5. Prioritise High-Quality Production

Your video reflects your brand, so quality matters. Would you trust someone in flip flops over a suit? Perhaps if they were selling beach towels, but not much else.

So, wear the suit. That means clear audio, good lighting, and professional editing aren’t optional, they’re essential. If your budget allows, hiring an experienced production team can dramatically elevate the end product, the engagement and the result.

6. End with a Compelling Call to Action

Once your story lands, don’t leave your viewers wondering what to do next. Instead, wrap up with a strong, clear call to action whether it’s “Visit our website,” “Book a demo,” or “Share this with your team.” In short, your CTA is where viewers shift from passive watchers to active participants.

7. Stay On-Brand

Your video might include actors, animation, or a quirky voiceover but it still needs to feel unmistakably “you.” As such, stick with your existing brand elements: logo, tone, colour palette, and style.

Consistency across all your marketing materials helps build trust and polish your professional image.

8. Need a VO? Nail the Right Voice

The right voiceover can do wonders. Whether you need a male vs female, a particular accent, or something else entirely, a VO can make or break all the work that’s come before it. So A/B test here with a few different options.

A confident, clear delivery brings credibility and keeps attention. That said, if you’re on a tighter budget, AI voice tools like ElevenLabs can work surprisingly well, especially for internal comms or fast-turnaround content. Or cheaper marketplace-style alternatives like Voices.com can also provide similar results with real people.

(Want better interviews? Check out our Crafting Effective Interview Questions for Corporate Video Production guide.)

9. Polish It in Post-Production

Editing is where it all comes together and some furhter experimentation can happen.

Key tasks include trimming footage and refining pacing, adding music, sound effects, and onscreen text, and incorporating graphics and transitions that align with your brand. As you review the edit, ask yourself: Does this flow? Is there clarity in every scene? Are we holding the viewer’s attention?

The more clear and concise your feedback here, the stronger and more efficient the overall process and result will be

10. Plan the Launch of Your Corporate Video

Finally, don’t let your masterpiece gather digital dust. Instead, build a smart distribution strategy. Choose platforms like LinkedIn, YouTube, Instagram, your website, or email campaigns, whatever aligns with your audience. Moreover, consider exporting multiple versions tailored to each platform’s specs. That way, your video reaches the right people, in the right place, at the right time.

Ready to Roll the Cameras on Your Next Corporate Video Production?

To sum up, corporate video production isn’t just about capturing great visuals. It’s about strategy, clarity, and knowing how to deliver your message with impact. So, if you’re feeling overwhelmed by storyboards, scripts, or equipment don’t stress. That’s where Story Machine comes in. We specialise in crafting high-impact corporate videos that look incredible and align with your brand goals from day one.

Need help bringing your video to life? Drop us a line at Story Machine. We can’t wait to help you tell your brand’s story in a way that resonates, inspires, and most importantly gets results.

See our latest corporate video production work here

Ready to get started?

If you’re ready to discuss your next video project, reach out to us at Story Machine. We’re here to help you bring your vision to life with creative, high-impact videos that resonate with your audience.

What our clients have to say about us

Our clients consistently describe Story Machine as one of the best video production companies in Sydney, known for our creativity and high-quality content. They praise our ability to bring their visions to life with stunning video production, seamless editing, and clear, structured processes. Our exceptional project management and communication ensure a smooth and stress-free experience from start to finish. To read the full reviews, visit our Clutch profile.

Speak to an expert

We’re here to help every step of the way. Whether you’re looking to elevate your brand with stunning video content or have questions about the process, our friendly and creative team at Story Machine is ready to bring your vision to life. Join the many clients who trust us to tell their stories and deliver real results. Contact us today, and let’s create something extraordinary together!

Message us

We understand that starting a video project can be stressful, especially if you’re new to it. We’re here to help! Here’s a simple guide to make the process easier.

By providing this information, you help us understand your vision and ensure we deliver a video that meets your expectations. Our team is here to guide you through this process, making it as smooth and stress-free as possible.

1. Project Objective:
Define what you want to achieve with your video. Is it brand awareness, product promotion, or customer engagement?

2. Target Audience:
Specify who you want to reach, considering demographics, interests, and behaviours.

3. Key Messages:
Outline the main points you want to communicate.

4. Style and Tone:
Describe the desired look, feel, and mood of the video. Include examples of references you love if possible.

5. Budget and Timeline:
Provide your budget range and any deadlines.

6. Deliverables:
List what you expect to receive, such as a full video or social media cuts.