Why a Great Video Production Producer is Everything

Producers are the backbone of every video production. From managing small, video-specific details to large campaign goals, a trusted and experienced producer is crucial to any project’s success.

At Story Machine, we’ve worked with the same incredible producers for up to a decade and it’s how we’ve built our reputation of trust, efficiency and world-class quality. Sly plug aside, understanding the value a video producer and how to best work together is essential when planning your next project.

In this post, we’ll explore what a video production producer does and how our team can help you achieve your goals.

What Does a Video Production Producer Do anyways?

There are different levels of producer you may have heard – a junior producer, mid-level producer, senior producer and executive producer. All of which have different experience levels and skillsets that you may, or may not, need.

For this article, we’ll assume the role of a mid-level producer and above. In general, producers oversees every aspect of your project, ensuring it runs smoothly from start to finish. This even includes overseeing the director and creative output. In short, they manage:

Project Coordination: Handling timelines, budgets, and resources to keep everything on track.
Creative Development: Shaping the narrative to align with your brand and objectives.
Team Leadership: Guiding directors, cinematographers, and editors for a cohesive production.
Logistics Management: Organising locations, permits, and schedules efficiently.
Quality Control: Ensuring the final product meets the highest standards before delivery.

By entrusting your project to a professional producer, you can focus on your core business while they bring your story to life.

The Value of a Professional Video Production Producer

A great producer is summed up in one word, efficiency. Their experience allows them to streamline the production process, saving you time and reducing costs.

Furthermore, their expertise allows them to overcome challenges and implement best practices. Additionally, they maintain consistency throughout the project, ensuring a polished final product. Ultimately, a professional producer helps you achieve your business objectives through effective storytelling.

Meet Our Expert Producers at Story Machine

Our team of dedicated producers combines creativity, technical expertise, and strategic thinking to deliver videos that make an impact. Furthermore, our production have have a combined 36 years of production management experience!

Blake Dubler – Executive Producer

Blake brings over a decade of experience across advertising, live events, and commercial content. He has led award-winning feature films, television series, and global campaigns for some of the world’s most culturally defining brands and studios. Known for his meticulous attention to detail and collaborative approach, Blake ensures every production is delivered to the highest standard, with a smooth process, on time and on brief.

Katrina Olsen – Senior Producer

With over 14 years of production management experience, Kat single-handedly oversaw our first 500 video projects. She specialises in producing online commercials and documentary-style videos. As your day-to-day contact, her dedication ensures your project is delivered on time and on budget. Above all, Kat’s expertise and passion for her craft, make her an invaluable partner in bringing your next video to life.

Dani Martin – Producer

Dani brings eight years of experience in advertising, film, television, and content production. Known for her adaptability and ambitious drive, she excels in managing commercials, corporate videos, and social media content. Moreover, her exceptional communication skills make her a client favourite, always ensuring projects exceed expectations. Dani’s collaborative approach elevates every video, making her an invaluable partner for your project.

Learn more about our producers on our team page.

Success Stories from Our Clients

Our commitment to excellence has earned us praise from clients across various industries. For example, according to reviews on Clutch, clients appreciate:

High-Quality Production: Delivering videos that meet and exceed expectations.
Professionalism: A team that’s responsive, reliable, and easy to work with.
Effective Communication: Keeping clients informed throughout the project.
Results-Driven Approach: Videos that help achieve business objectives.

In summary, these success stories reflect our dedication to producing videos that make a real difference for your business.

The Story Machine Difference

With over 800 projects completed, 14 industry awards, and more than 3,000 videos created, our producers have a proven track record of delivering exceptional results.

Why choose Story Machine?

Expertise: Our team brings a wealth of experience and specialised skills to your project.
Quality: We ensure every video meets the highest industry standards.
Affordability: Competitive pricing without sacrificing quality.
Client-Centric: We prioritise your vision and goals throughout the process.
Results-Oriented: We focus on creating videos that achieve tangible outcomes for your business.

Get Started with Story Machine Today

Don’t leave your video’s success to chance. Therefore, partner with Story Machine’s expert video production producers to achieve exceptional results that drive your business forward. Contact us today to discuss your project and discover how we can bring your vision to life.

Contact us today to discuss your project and discover how we can bring your vision to life.

Ready to get started?

If you’re ready to discuss your next video project, reach out to us at Story Machine. We’re here to help you bring your vision to life with creative, high-impact videos that resonate with your audience.

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Ezra Auperle

Ezra Auperle is an award-winning producer who has been helping clients create high-quality video content since 2012. Known for his innovative use of technology and meticulous attention to detail, Ezra ensures that every project meets Story Machine’s high standards. Whether working with growing businesses or established companies, his passion for excellence and smooth production process ensure high quality videos are delivered on time and budget.

What our clients have to say about us

We were impressed with the team's creativity, vision, and the high quality of the content they produced.”

“The product that was delivered was excellent in terms of quality. Their editing and delivery process was fantastic, as well as the tech they used. They also have a very clear pathway for deadlines and processes in terms of giving feedback.”

“Story Machine was a professional and quality-oriented partner that took our business goals seriously. We worked with different agencies in the past, but they were the only team that creatively brought our vision to life.”

“Their project management and communications were really strong throughout. They set really clear deadlines for each production. They integrated into our Slack channel and used Dropbox to share any and all files.”

“Story Machine's project gained over 247 thousand organic views through digital platforms. They have been easy to work with, thanks to their transparent and responsive communication process. They also exhibit flexibility with their content processing by asking the right questions for each output.”

“I still use a commercial they made four and a half years ago. It's not at all dated, and those assets are still very fresh and timeless. That's rare. Every project receives positive client feedback, and we hardly have to make any changes. They deliver to a high standard right from the beginning.”

Story Machine's project management was exemplary, demonstrating speed, organisation, and going above and beyond to ensure timely and high-quality delivery. They consistently met deadlines and responded effectively to our needs, ensuring the project's success.

Our clients consistently describe Story Machine as one of the best video production companies in Sydney, known for our creativity and high-quality content. They praise our ability to bring their visions to life with stunning video production, seamless editing, and clear, structured processes. Our exceptional project management and communication ensure a smooth and stress-free experience from start to finish. To read the full reviews, visit our Clutch profile.

Speak to an expert

We’re here to help every step of the way. Whether you’re looking to elevate your brand with stunning video content or have questions about the process, our friendly and creative team at Story Machine is ready to bring your vision to life. Join the many clients who trust us to tell their stories and deliver real results. Contact us today, and let’s create something extraordinary together!