What is an Animatic in Advertising?
If you’re planning a commercial or brand video, you’ve likely come across the term “animatic.” But what exactly is an animatic in advertising—and why does it matter to marketers? An animatic is a short, rough version of your final video or commercial. It uses animated storyboards, temporary voiceovers, and basic sound effects to help you […]
All 57 Super Bowl Ads of 2025—and the 10 Worth Watching
Every year, the Super Bowl delivers a whirlwind of advertising genius, overblown hype, and the occasional “Did they really just do that?” moment. With 57 commercials aired during this year’s game, it can be hard to sort through the good, the bad, and the “wait, what just happened?” So, we did the work for you. […]
Production Companies in Sydney: How to Choose the Perfect Fit
Sydney is brimming with creative energy, boasting a wide range of top-tier production companies. From large-scale commercials to niche passion projects, there’s a team for every style, budget, and goal. But with so many options, how do you find the right fit to bring your vision to life? In this guide, we’ll walk you through […]
The Ultimate Guide to Corporate Video Production
Corporate video Production isn’t just for jazzing up your website (though that’s a plus). They can help train employees, boost brand awareness, and even clinch that next big client. But getting from “lightbulb idea” to a polished final cut isn’t always straightforward. Below, we’ve broken down the key steps to creating a corporate video that […]
How Much Can You Film in a Day: Setting Realistic Expectations for Your Video Production
One of the most common questions marketing and communications managers ask when planning a video shoot is: “How much can you film in a day?” At first glance, it may seem straightforward—set up a camera, record a series of interviews, and capture a few extra scenes for context. Yet, the real answer is more nuanced, […]
Social Media Video Production with Chris Williamson & James Smith: Neutonic’s Black Friday Ads
In a world where low-fi, user-generated content (UGC) style ads are losing their edge, Neutonic’s new Black Friday campaign stands as a bold reminder that social media video production can—and should—do more than just blend in. Featuring the talents of Chris Williamson and James Smith, this campaign takes a fresh approach by focusing on storytelling, […]
How Direct to Camera Interviews Will Redefine Corporate Videos in 2025
In the world of corporate video production, a silent revolution is underway. The age-old practice of filming interviews with subjects looking off-camera is being challenged, and it’s about time. We’re moving toward a new norm where interviewees lock eyes with the viewer, speaking directly down the lens. Direct to camera interviews aren’t just a stylistic […]
Looking for a Video Production Company? Here’s What You Need to Know
If you’re searching for a video production company, you’ve probably already noticed there’s no shortage of production companies to choose from. But how do you know which one is right for your project? Realistically, it’s going to come down to quality, portfolio, and price—and as long as you brief the right companies, you should be […]
