How to Create a Great Brand Ad in 2026
In the fast-paced digital landscape of 2026, crafting a standout brand ad is more crucial, and more challenging, than ever. Consumers are inundated with content, making it essential for brands to produce brand advertisements that not only capture attention but also build lasting trust. This guide will walk you through the key steps to create […]
How to Create a Corporate Video in 2026
We’ve all heard the term ‘corporate video’ being thrown around like a derogatory slur. It immediately evokes feelings of stale, emotionless dialogue backed by that sort of plucky, upbeat music we all cringe at. But that’s not the kind of content you’re here to make. In 2026, knowing how to create a corporate video that […]
How Direct to Camera Interviews Will Redefine Corporate Videos in 2026
In the world of corporate video production, a silent revolution is underway! The age-old practice of filming interviews with subjects looking off-camera is being challenged, and it’s about time. We’re moving toward a new norm where interviewees lock eyes with the viewer, speaking directly down the lens. Direct to camera interviews aren’t just a stylistic […]
How Much Does Video Production Cost in Australia (2026)?
When it comes to creating a high-quality video for your brand, understanding the associated costs is crucial. While this guide breaks down typical budgets nationwide, keep in mind that rates can shift, especially if you’re commissioning a video production project in Sydney or Melbourne where crew demand and location fees vary. We’ll cover four core […]
How to Write a Marketing Video Script
Performance marketing videos are one of the most effective ways to engage your audience and drive measurable results. But a great video starts with a great script. Writing a marketing video script takes strategy, not guesswork. At Story Machine, we’ve developed a proven format refined through years of producing high-performing corporate marketing videos in Sydney. […]
How to Set Up a Video Interview (and How Long It Takes)
A professional video interview setup makes a huge difference in the final result. Good lighting, clear sound, and thoughtful framing can turn an average clip into something polished and engaging. Whether you’re filming a testimonial, documentary, or corporate interview video, careful preparation ensures the subject feels comfortable and the footage looks natural. Here’s how to […]
How to Write a Production Brief That Actually Works (with Help from AI)
Creating a well-crafted production brief is one of the most important steps in producing a successful video. A great brief aligns your team, clarifies expectations, and keeps your project on time and on budget. It’s the foundation that turns good ideas into great content. Writing one from scratch can feel like a lot of work. […]
How to Shoot Cars: Three Levels of Automotive Video Production
Filming cars is one of the most technically demanding areas of video production. You have constantly changing light, bumpy surfaces, unpredictable traffic, movement, coordination, reflections, backgrounds, and so many more variables. With all of these to consider, having a specialised crew with direct automotive experience will always, always result in a better end product. At […]