How to Write a Marketing Video Script
Performance marketing videos are one of the most effective ways to engage your audience and drive measurable results. But a great video starts with a great script. Writing a marketing video script takes strategy, not guesswork. At Story Machine, we’ve developed a proven format refined through years of producing high-performing corporate marketing videos in Sydney. […]
How to Set Up a Video Interview (and How Long It Takes)
A professional video interview setup makes a huge difference in the final result. Good lighting, clear sound, and thoughtful framing can turn an average clip into something polished and engaging. Whether you’re filming a testimonial, documentary, or corporate interview video, careful preparation ensures the subject feels comfortable and the footage looks natural. Here’s how to […]
How to Write a Production Brief That Actually Works (with Help from AI)
Creating a well-crafted production brief is one of the most important steps in producing a successful video. A great brief aligns your team, clarifies expectations, and keeps your project on time and on budget. It’s the foundation that turns good ideas into great content. Writing one from scratch can feel like a lot of work. […]
How to Shoot Cars: Three Levels of Automotive Video Production
Filming cars is one of the most technically demanding areas of video production. You have constantly changing light, bumpy surfaces, unpredictable traffic, movement, coordination, reflections, backgrounds, and so many more variables. With all of these to consider, having a specialised crew with direct automotive experience will always, always result in a better end product. At […]
How Long Should a Case Study Video Be in 2025
Determining the ideal case study video length is one of the most important decisions you’ll make when planning a marketing video. Too short, and you may skip over crucial details that build trust. Too long, and you risk losing your viewer’s attention before they see the results that make your product or service shine. Audiences […]
How to Make A Startup Video That Works (2025)
According to HubSpot, 72% of customers prefer learning about a product or service through video, which means your startup’s first video needs to count. Simply adding any video to your website won’t cut it. If you’re about to commission a video but aren’t sure what you actually need, read this first. The goal isn’t just […]
How to Pick an Event Video Production Company in Sydney
So, you’ve got an event coming up in Sydney, a product launch, a conference, or maybe a brand activation, and you want to capture it on video. Smart move. Event video production doesn’t just document your event; it amplifies it. But here’s the catch: not all production companies are created equal. Choosing the right event […]
Navigating Video Marketing in Australia: Trends and Predictions for 2025
Introduction As we move through 2025, the landscape of video marketing in Australia is evolving rapidly. From AI-driven production tools to shifting consumer behaviours and platform algorithms, businesses need to stay agile and informed. This blog explores the most impactful trends shaping video marketing in Australia today, and what smart marketers should focus on to […]