How to Pick an Event Video Production Company in Sydney
So, you’ve got an event coming up in Sydney, a product launch, a conference, or maybe a brand activation, and you want to capture it on video. Smart move. Event video production doesn’t just document your event; it amplifies it. But here’s the catch: not all production companies are created equal. Choosing the right event […]
Navigating Video Marketing in Australia: Trends and Predictions for 2025
Introduction As we move through 2025, the landscape of video marketing in Australia is evolving rapidly. From AI-driven production tools to shifting consumer behaviours and platform algorithms, businesses need to stay agile and informed. This blog explores the most impactful trends shaping video marketing in Australia today, and what smart marketers should focus on to […]
Your Video Marketing Strategy Is Outdated. Here’s What Works in 2025.
Why generic content no longer cuts it – and what brands must do next. Since 1941 and for more than six decades, broadcast was the only game in town. One format, one audience, one set of rules. Ads evolved, became spectacular and had entire companies’ marketing budgets thrown at them. However, the marketing landscape is […]
The Five Things You Need to Know to Create Great Event Videos
Too often, event videos miss their moment. By the time content is approved and published, the audience has moved on, influencers have already shared their own footage, and the buzz has faded. The result isn’t a lack of effort or quality, but a missed window of relevance and reach. To get the most out of […]
What is an Animatic in Advertising?
If you’re planning a commercial or brand video, you’ve likely come across the term “animatic.” But what exactly is an animatic in advertising—and why does it matter to marketers? An animatic is a short, rough version of your final video or commercial. It uses animated storyboards, temporary voiceovers, and basic sound effects to help you […]
All 57 Super Bowl Ads of 2025 and the 10 Worth Watching
Every year, the Super Bowl delivers a whirlwind of advertising genius, overblown hype, and the occasional “Did they really just do that?” moment. With 57 commercials aired during this year’s game, it can be hard to sort through the good, the bad, and the “wait, what just happened?” So, we did the work for you. […]
Production Companies in Sydney: How to Choose the Perfect Fit
If you’re reading this, chances are you’ve searched for somerthing like “Production Companies Sydney,” to which you’ll find plenty of options. At Story Machine, we work with local Australian brands, international companies with offices in Australia, and global clients looking to film here. Every production is different and our pipeline is built to make the […]
The Ultimate Guide to Corporate Video Production in 2025
We’ve all heard the term ‘corporate video’ being thrown around like a derogatory slur. It immediately evokes feelings of stale, emotionless dialogue backed by that sort of plucky, upbeat music we all cringe at. So, with that out of the way, let’s make sure we never go there… deal? With easier access to great video […]
