How to Create a Great Brand Ad in 2025
In the fast-paced digital landscape of 2025, crafting a standout brand ad is more crucial—and challenging—than ever. Consumers are inundated with content, making it essential for brands to produce brand advertisements that not only capture attention but also build lasting trust. This guide will walk you through the key steps to create impactful brand ads […]
We Tested Apple Vision Pro, and Immersive Video Production Is About to Change Everything
We’ve been hearing for years that augmented reality (AR) and virtual reality (VR) are the future of content, but until now, the reality has often fallen short of the hype. That changed the moment we put on Apple Vision Pro at their Sydney headquarters. What we experienced wasn’t just an incremental update—it was a paradigm […]
Why a Great Video Production Producer is Important
Are you searching for a skilled video production producer to bring your vision to life? Look no further. At Story Machine, our seasoned producers are the driving force behind high-quality, affordable videos that deliver real results. Understanding the value a video producer offers is essential when planning your next project. In this blog post, we’ll […]
How AI is Transforming the Future of Video Production
Artificial Intelligence (AI) is no longer a distant concept; it has become an integral part of the video production industry. As a Producer and Agency Owner, I’ve witnessed firsthand how AI is reshaping not just how videos are produced, but how they are conceptualised, refined, and delivered. In the video production industry, time is money. […]
Understanding Production Quotes: A Guide for Clients
At Story Machine, we ensure our clients get the best outcomes for their video production investments. Understanding the structure of your production quote clarifies the value each crew member and department brings to the project. This guide will break down the core departments involved, the roles within each, and the difference in crew size between […]
Why Every Business Should Have a Case Study Video
In today’s competitive market, businesses must find effective ways to stand out and connect with potential customers. One powerful tool that has proven its effectiveness time and again is the case study video. Unlike traditional advertising, a case study video provides real-world testimonials and stories that resonate with viewers, establishing trust and credibility. At Story […]
Everything You Need To Know About Video Production In Sydney
Sydney is not just a global icon known for its stunning harbour, world-class beaches, and vibrant cultural scene—it’s also the media and marketing hub of Australia. For businesses and brands looking to create compelling advertising and social media content, Sydney offers a unique blend of advantages that make it the perfect location for video production. […]
When to choose a Production Company or Videographer
Video content is a powerful tool for brands to connect with their audience, and producing great video content is crucial for marketing success. One of the most critical decisions you’ll face is knowing when to use a production company versus a freelance videographer . Each option serves different needs depending on the scope and complexity […]
