How Direct to Camera Interviews Will Redefine Corporate Videos in 2025

YouTube star Marques Brownlee speaking direct to camera.

In the world of corporate video production, a silent revolution is underway! The age-old practice of filming interviews with subjects looking off-camera is being challenged, and it’s about time. We’re moving toward a new norm where interviewees lock eyes with the viewer, speaking directly down the lens. Direct to camera interviews aren’t just a stylistic […]

Looking for a Video Production Company? Here’s What You Need to Know

Birds eye video of a video production company at work.

If you’re searching for a video production company, you’ve probably already noticed there’s no shortage of production companies to choose from. But how do you know which one is right for your project? Realistically, it’s going to come down to quality, portfolio, and price—and as long as you brief the right companies, you should be […]

The Power of Professional Testimonial Videos and Why They Matter for Your Business

Man being interviewed for a video.

In today’s business landscape, where trust is more critical than ever, testimonial videos have emerged as one of the most effective ways to build credibility. Featuring real customers sharing their positive experiences with your product or service, these videos go beyond simple customer reviews. They capture authenticity, emotion, and relatability in a way that written […]

Choosing the Right Explainer Video for Your Business

An explainer video is one of the most effective tools you can use in your sales funnel, particularly during the consideration phase. It’s a corporate video that helps potential customers understand your product or service, addresses their concerns, and provides consistent, scalable messaging for both marketing and sales. By answering objections and delivering a clear […]

How to Create a Great Brand Ad in 2025

Elle Ferguson doing her lipstick in the mirror for a YSL Beauty Campaign.

In the fast-paced digital landscape of 2025, crafting a standout brand ad is more crucial—and challenging—than ever. Consumers are inundated with content, making it essential for brands to produce brand advertisements that not only capture attention but also build lasting trust. This guide will walk you through the key steps to create impactful brand ads […]

We Tested Apple Vision Pro: Immersive Video Production Is About to Change Everything

A man wearing the Apple vision pro headset.

We’ve been hearing for years that augmented reality (AR) and virtual reality (VR) are the future of content, but until now, the reality has often fallen short of the hype. That changed the moment we put on Apple Vision Pro at their Sydney headquarters. What we experienced wasn’t just an incremental update—it was a paradigm […]