How Much Does Video Production Cost in Australia (2024)?
When it comes to creating a high-quality video for your brand, understanding the associated costs is crucial. Video production is a multifaceted process that can vary significantly depending on the type of video, the complexity of the project, and the resources required. In this guide, we’ll break down the typical costs associated with different types […]
Understanding Features vs. Benefits in Video Marketing
In the world of marketing, the difference between features and benefits can make or break your campaign. This concept was famously highlighted by Steve Jobs during the launch of the iPod, where he touted “1,000 songs in your pocket” instead of the technical “4GB of storage.” This shift from features to benefits not only transformed […]
The Three Essential Videos for Boosting Awareness, Consideration, and Conversion
In today’s competitive market, effective video content is crucial for capturing and nurturing your audience through the consumer journey. Understanding which videos to create and how they align with the stages of awareness, consideration, and conversion can significantly impact your business’s growth and success. In this blog post, we will explore three key video types […]
How to Make A Startup Video That Works (2024)
In today’s digital landscape, video is king. However, simply adding a video to your website or campaign won’t magically boost sales. If you’re about to commission a video for your Startup because you know you need one but aren’t sure what you need, STOP and read this first. Video production is not just about creating […]
Casting the Right Talent: A Comprehensive Guide to Talent Costs in Australia
Casting the right talent for your production can make or break your project. With your script ready, you should now focus on finding the perfect actors. This detailed guide helps you navigate the casting process and understand the costs involved in Australia. Getting Started with Casting Calls First, send a casting call to the public […]
How Long Does It Take to Set Up for Filming an Interview?
At Story Machine, we understand that setting up for filming an interview is a critical part of the production process. Adequate preparation time ensures everything runs smoothly and that we capture the highest quality footage possible. Whether we’re working in a familiar location or one we’ve previously scouted, proper setup is essential. Here’s what you […]
How to get your ad on TV in Australia
Getting your ad on TV in Australia can seem daunting, but with the right knowledge and preparation, you can navigate the process smoothly. This blog post covers everything you need to know about getting your TV commercial approved, dispatched, and broadcast. From understanding ClearAds compliance to submitting your ad through AdStream and creating a unique […]
When You Should Film in a Studio or On Location
Choosing the right setting for your video production is crucial in determining the overall look, feel, and quality of your project. At Story Machine, we have extensive experience filming in both studios and on location, and each option has its unique advantages and challenges. This guide will help you decide when to film in a […]
