How to get your ad on TV in Australia
Getting your ad on TV in Australia can seem daunting, but with the right knowledge and preparation, you can navigate the process smoothly. This blog post covers everything you need to know about getting your TV commercial approved, dispatched, and broadcast. From understanding ClearAds compliance to submitting your ad through AdStream and creating a unique […]
When You Should Film in a Studio or On Location
Choosing the right setting for your video production is crucial in determining the overall look, feel, and quality of your project. At Story Machine, we have extensive experience filming in both studios and on location, and each option has its unique advantages and challenges. This guide will help you decide when to film in a […]
What is Run and Gun Style Filming?
Run and gun filming is a popular style of video production known for its spontaneity, flexibility, and fast-paced nature. This approach is often used in documentary filmmaking, news reporting, and event coverage, where capturing the moment as it unfolds is crucial. In this guide, we’ll delve into what run and gun filming is, its benefits, […]
How to Write a Production Brief With AI
Creating a well-crafted production brief is crucial for the success of any video project. A detailed brief ensures that all stakeholders are aligned, expectations are clear, and the project runs smoothly from start to finish. In this post, we’ll guide you through the essential components of an effective production brief and provide tips to make […]
Unlocking the Power of Programmatic AI Prompts for Video Scriptwriting
In today’s fast-paced digital world, creating captivating video content is crucial for any brand. However, many marketers find themselves strapped for time, struggling to draft scripts for their projects. This is where AI can revolutionise the process. While it’s common to ask AI like ChatGPT to write a script, a more sophisticated method involves creating […]
Writing VO for an Online, VOD, or Television Commercial
Crafting the perfect voiceover (VO) script for online, video on demand (VOD), or television commercials is essential for capturing your audience’s attention and delivering a compelling message. At Story Machine, we’ve honed a best practice format from years of experience in video production. This format ensures your VO script is engaging, informative, and effective. In […]
How to Film an Interview with Two Cameras
Introduction Learning how to film an interview can instantly improve the quality and professionalism of your videos. Whether you’re capturing a client story, a corporate message, or an educational piece, understanding the basics of setup, lighting, and audio makes a huge difference. In this guide, you’ll learn exactly how to film an interview with two […]
Getting the Best Interview Answers on Camera for Corporate Videos
When it comes to corporate video production, capturing authentic and compelling interview answers is key. Marketers often wonder if they should share interview questions in advance to prepare the interviewees. In this guide, we’ll explore best practices for getting the best interview answers on camera and why sharing only the topics—not the exact questions—is the […]