How Long Does It Take to Set Up for Filming an Interview?
At Story Machine, we understand that setting up for filming an interview is a critical part of the production process. Adequate preparation time ensures everything runs smoothly and that we capture the highest quality footage possible. Whether we’re working in a familiar location or one we’ve previously scouted, proper setup is essential. Here’s what you […]
How to get your ad on TV in Australia
Getting your ad on TV in Australia can seem daunting, but with the right knowledge and preparation, you can navigate the process smoothly. This blog post covers everything you need to know about getting your TV commercial approved, dispatched, and broadcast. From understanding ClearAds compliance to submitting your ad through AdStream and creating a unique […]
When You Should Film in a Studio or On Location
Choosing the right setting for your video production is crucial in determining the overall look, feel, and quality of your project. At Story Machine, we have extensive experience filming in both studios and on location, and each option has its unique advantages and challenges. This guide will help you decide when to film in a […]
What is Run and Gun Style Filming?
Run and gun filming is a popular style of video production known for its spontaneity, flexibility, and fast-paced nature. This approach is often used in documentary filmmaking, news reporting, and event coverage, where capturing the moment as it unfolds is crucial. In this guide, we’ll delve into what run and gun filming is, its benefits, […]
How to Write a Production Brief With AI
Creating a well-crafted production brief is crucial for the success of any video project. A detailed brief ensures that all stakeholders are aligned, expectations are clear, and the project runs smoothly from start to finish. In this post, we’ll guide you through the essential components of an effective production brief and provide tips to make […]
Unlocking the Power of Programmatic AI Prompts for Video Scriptwriting
In today’s fast-paced digital world, creating captivating video content is crucial for any brand. However, many marketers find themselves strapped for time, struggling to draft scripts for their projects. This is where AI can revolutionise the process. While it’s common to ask AI like ChatGPT to write a script, a more sophisticated method involves creating […]
Writing VO for an Online, VOD, or Television Commercial
Crafting the perfect voiceover (VO) script for online, video on demand (VOD), or television commercials is essential for capturing your audience’s attention and delivering a compelling message. At Story Machine, we’ve honed a best practice format from years of experience in video production. This format ensures your VO script is engaging, informative, and effective. In […]
How to Write a Performance Marketing Video Script
Performance marketing videos are powerful tools for engaging your audience and driving conversions. Writing an effective script for these ads requires a strategic approach. We’ve developed the best practice script format outlined in this post from years of experience creating commercial videos in Sydney. Our proven format ensures your ad is engaging, informative, and effective. […]
