Whether you’re producing a corporate overview, a case study, or an internal communications piece, crafting the perfect interview questions is crucial. In this guide, we’ll explore how to develop effective interview questions for corporate videos, ensuring your corporate video production in Sydney achieves its objectives and delivers compelling content.
Step One: Understanding Your Objectives
Before you start writing questions, it’s essential to understand the objectives of your corporate video. Consider the following:
- What is the primary message or story we want to convey?
- Who is the target audience?
- What are the key points we need to address?
Step Two: Planning the Video Narrative
Planning the narrative helps structure your questions around the key sections of the video. This approach ensures your questions are focused and aligned with the video’s goals. Here’s a format we’ve perfected for engaging and result-driven corporate videos:
- Introduction: Start with questions that introduce the interviewee and the topic.
- Relatability Statement or Pain Points: Highlight common problems or challenges to build relevance and connection with the audience.
- Features: Explore features that address highlighted pain points.
- Benefits: Discuss what happens when the features are used and the positive outcomes.
- Call to Action: End with a recommendation or highest praise to drive the message home.
- The Hook: The hook is the strongest soundbite from the interview that you’ll generally use for the opening of the video. Whilst this is usually selected from all of the interview content, we also recommend adding a few bonus questions designed to elicit especially compelling answers.
Step Three: Crafting the Questions
Crafting questions for each section requires a strategic approach. Here’s how to ensure your questions are effective:
- Start with Open-Ended Questions: These encourage detailed responses. For example, “Can you describe your role and responsibilities within the company?”
- Avoid Leading Questions: Ensure your questions are neutral to avoid biassed answers. For example, instead of “How has our new policy improved operations?” ask, “What impact has the new policy had on operations?”
- Focus on Specific Topics: Break down the interview into specific themes or topics to keep the conversation focused.
- Prepare Follow-Up Questions: Be ready with follow-up or probing questions to dive deeper into interesting points.
- Consider the Flow: Arrange your questions logically to ensure a smooth conversation.
Example interview questions by section
To help you get started, here are some example questions for each part of the video, using a fictitious business called, Acme Solutions:
Introduction
- “Can you introduce yourself and tell us about your role at Acme Solutions?”
- “How long have you been with Acme Solutions, and what drew you to the company?”
- “What excites you most about working at Acme Solutions?”
Relatability Statement or Pain Points
- “What challenges did your department face before implementing Acme Solutions’ services?”
- “Can you describe a specific problem that Acme Solutions helped you overcome?”
- “What were some common issues you encountered in your industry before using our product?”
Features
- “Can you walk us through the key features of Acme Solutions’ services?”
- “Which feature of our product do you find most beneficial and why?”
- “How do Acme Solutions’ features compare to other solutions you’ve used?”
Benefits
- “How has Acme Solutions impacted your daily operations?”
- “Can you share any measurable outcomes or successes since implementing our solutions?”
- “What feedback have you received from your team or customers about the changes brought by Acme Solutions?”
Call to Action
- “What would you say to other companies considering Acme Solutions?”
- “How would you recommend our services to a colleague in the industry?”
- “What’s the most compelling reason for a business to choose Acme Solutions?”
The Hook
- “What’s the most surprising benefit you’ve experienced with Acme Solutions?”
- “Can you share a powerful success story that showcases the impact of our services?”
- “What’s one piece of advice you’d give to companies looking to solve the same problems you faced?”
In Summary
Crafting the perfect interview questions takes time, but it’s worth the effort. These questions will help ensure your corporate video is engaging, informative, and impactful. Remember to keep your objectives clear, plan the narrative, and tailor your questions to each section of the video.
