Case study: Pilot

The brief

Pilot, part of Eucalyptus brands and one of Australia’s fastest-growing men’s health brands, tasked Story Machine with creating two direct response ads for BVOD, Meta, and YouTube. The primary objectives were to drive viewers to the Pilot website, boost sales, and increase brand awareness. Given the time-sensitive nature of the campaign aligned with the Olympics, Story Machine needed to produce the ads within an extremely tight three-week deadline, from concept to network delivery. Additionally, both ads were required to be produced in one day to maximise the client’s ROI for production.

How we approached the vide

We developed and executed two engaging concepts, ensuring both ads were shot in a single 10-hour production day to maximise efficiency and ROI. This approach not only reduced costs but also allowed us to meet the three-week deadline from concept to network delivery. The ads featured humorous and relatable content designed to resonate with the target audience and drive engagement.

Director Ben Mathews, known for his expertise in comedy, helmed the project, ensuring that the humour was executed flawlessly. We filmed at Campbelltown Sports Stadium in Sydney, leveraging its facilities to create an authentic sports setting.

Some project highlights:

  • Efficient Production: Both ads were shot in one day, maximising production efficiency and delivering high ROI.
  • Quick Turnaround: Completed the project within a four-week timeline, showcasing our capability to meet urgent deadlines without compromising on quality.
  • Engaging Content: Developed humorous and relatable concepts that effectively communicated Pilot’s message and drove viewer engagement.

Ready to get started?​

Creating impactful commercials can be a complex process, but Story Machine is here to help! Our expertise in developing engaging and humorous content ensures your brand stands out. Contact us today to bring your vision to life!

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What our clients have to say about us

Our clients consistently describe Story Machine as one of the best video production companies in Sydney, known for our creativity and high-quality content. They praise our ability to bring their visions to life with stunning video production, seamless editing, and clear, structured processes. Our exceptional project management and communication ensure a smooth and stress-free experience from start to finish. To read the full reviews, visit our Clutch profile.

Speak to an expert

We’re here to help every step of the way. Whether you’re looking to elevate your brand with stunning video content or have questions about the process, our friendly and creative team at Story Machine is ready to bring your vision to life. Join the many clients who trust us to tell their stories and deliver real results. Contact us today, and let’s create something extraordinary together!

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We understand that starting a video project can be stressful, especially if you’re new to it. We’re here to help! Here’s a simple guide to make the process easier.

By providing this information, you help us understand your vision and ensure we deliver a video that meets your expectations. Our team is here to guide you through this process, making it as smooth and stress-free as possible.

1. Project Objective:
Define what you want to achieve with your video. Is it brand awareness, product promotion, or customer engagement?

2. Target Audience:
Specify who you want to reach, considering demographics, interests, and behaviours.

3. Key Messages:
Outline the main points you want to communicate.

4. Style and Tone:
Describe the desired look, feel, and mood of the video. Include examples of references you love if possible.

5. Budget and Timeline:
Provide your budget range and any deadlines.

6. Deliverables:
List what you expect to receive, such as a full video or social media cuts.

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