Case study: Crush Case Study

The brief

Piksters approached us to develop a video concept to launch their new product range, Crush. As part of the launch, they sponsored Married at First Sight (MAFS), so it was important that the concept aligned with their partnership and drove brand awareness among the show’s viewers. In a category that’s dominated by sameness, Crush asked for a fun, flirty concept that would help them stand out.

How we approached the vide

Given that Crush wanted us to create a video that didn’t conform to the confines of a category dominated by direct response ads, we knew Turei was the perfect director for the job. Capitalising on social media dance trends, Turei proposed a fully choreographed dance concept for the campaign, where Crush is the catalyst to a confident, and radiant smile. As soon as the lead actress brushes her teeth she breaks out into a vibrant dance that draws in passers by. As onlookers try the Crush products they join the dance.

To align with the brand objectives and colour pallet, we shot the commercial in the Northern Beaches of Sydney where we closed off a car park for video production. To give oral health care products context in a beach location we chose to tap into ultra Instagrammable Van life, choosing a retro Kombi as the starting point of our commercial.

The result

3 Million

YouTube Views

12.7 Million Views

Social Media Views

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Our clients consistently describe Story Machine as one of the best video production companies in Sydney, known for our creativity and high-quality content. They praise our ability to bring their visions to life with stunning video production, seamless editing, and clear, structured processes. Our exceptional project management and communication ensure a smooth and stress-free experience from start to finish. To read the full reviews, visit our Clutch profile.

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We understand that starting a video project can be stressful, especially if you’re new to it. We’re here to help! Here’s a simple guide to make the process easier.

By providing this information, you help us understand your vision and ensure we deliver a video that meets your expectations. Our team is here to guide you through this process, making it as smooth and stress-free as possible.

1. Project Objective:
Define what you want to achieve with your video. Is it brand awareness, product promotion, or customer engagement?

2. Target Audience:
Specify who you want to reach, considering demographics, interests, and behaviours.

3. Key Messages:
Outline the main points you want to communicate.

4. Style and Tone:
Describe the desired look, feel, and mood of the video. Include examples of references you love if possible.

5. Budget and Timeline:
Provide your budget range and any deadlines.

6. Deliverables:
List what you expect to receive, such as a full video or social media cuts.

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