Case study: Nimble Finance Faster TVC

The brief

Nimble, a leading financial services company, sought to increase brand awareness and drive consideration for its primary loan products. The challenge was to create a campaign that effectively communicates Nimble’s USPs while addressing barriers to consideration and driving loan volumes. The campaign needed to resonate with millennials and the broader population, who are increasingly sceptical of traditional banks and looking for faster, more agile financial solutions.

How we approached the vide

Our solution was to pitch modular ad concepts that enabled us to create multiple unique creatives using interchangeable scenes with different call to actions, openings, and relatable scenarios to customers. By developing a flexible and scalable campaign structure, we could address various customer pain points and showcase Nimble’s leading solutions effectively. We also worked with a commercial video research partner to test the creative in advance of production to ensure it was optimised to deliver the strongest campaign performance.

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Are you ready to create a compelling video campaign that drives results? Our experienced team at Story Machine is here to help you bring your vision to life. Contact us today to get started!

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Our clients consistently describe Story Machine as one of the best video production companies in Sydney, known for our creativity and high-quality content. They praise our ability to bring their visions to life with stunning video production, seamless editing, and clear, structured processes. Our exceptional project management and communication ensure a smooth and stress-free experience from start to finish. To read the full reviews, visit our Clutch profile.

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We understand that starting a video project can be stressful, especially if you’re new to it. We’re here to help! Here’s a simple guide to make the process easier.

By providing this information, you help us understand your vision and ensure we deliver a video that meets your expectations. Our team is here to guide you through this process, making it as smooth and stress-free as possible.

1. Project Objective:
Define what you want to achieve with your video. Is it brand awareness, product promotion, or customer engagement?

2. Target Audience:
Specify who you want to reach, considering demographics, interests, and behaviours.

3. Key Messages:
Outline the main points you want to communicate.

4. Style and Tone:
Describe the desired look, feel, and mood of the video. Include examples of references you love if possible.

5. Budget and Timeline:
Provide your budget range and any deadlines.

6. Deliverables:
List what you expect to receive, such as a full video or social media cuts.

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