Why Every Business Should Have a Case Study Video
In today’s competitive market, businesses must find effective ways to stand out and connect with potential customers. One powerful tool that has proven its effectiveness time and again is the case study video. Unlike traditional advertising, a case study video provides real-world testimonials and stories that resonate with viewers, establishing trust and credibility. At Story […]
Everything You Need To Know About Video Production In Sydney
Why Sydney is a Powerhouse for Video Production. If you’ve found yourself at this blog page, it may be because you’re looking for video production facilitation with a company in Sydney. Or perhaps you’re just simply out of state. Either way, it’s something we do a lot for overseas and local clients who want that […]
When to choose a Production Company or Videographer
This is a decision and question we see a lot during the procurement/budgeting phase. Often marketing managers will be faced with a question of which route to take to balance budget, quality, time, consistency and scope. Videographers are powerful tools (and people) in the video production world – we know, we work with them too! […]
Selling Benefits vs Features: How to Get Video Marketing Right
In the world of marketing, the difference between features and benefits can make or break your campaign. This concept was famously highlighted by Steve Jobs during the launch of the iPod, where he touted “1,000 songs in your pocket” instead of the technical “4GB of storage.” This shift from features to benefits not only transformed […]
The Three Essential Videos for Boosting Awareness, Consideration, and Conversion
In today’s competitive market, effective video content is crucial for capturing and nurturing your audience through the consumer journey. Video is the dominant marketing form for phone use, with 12-15x more engagement than other means. Put simply, it pays to marketing with video. Understanding which videos to create and how they align with the […]
Casting for TV Commercials in Australia: Talent Fees, Agents & Costs
Casting the right talent can make or break your project, particularly when you’re shooting in production hotspots like Sydney or Melbourne. Before talent steps on set, you’ll want a clear handle on overall budgets, including crew, locations and video production services that factor talent rates into a seamless schedule. This detailed guide helps you navigate […]
How to Get Your Ad on TV in Australia (2026 Guide)
Getting your ad on TV in Australia can seem daunting, but with the right knowledge and preparation, you can navigate the process smoothly. This blog post covers everything you need to know about getting your TV commercial approved, dispatched, and broadcast. From understanding ClearAds compliance to submitting your ad through AdStream and creating a unique […]
When You Should Film in a Studio or On Location
Choosing the right setting for your video production is crucial in determining the overall look, feel, and quality of your project. At Story Machine, we have extensive experience filming in both studios and on location, and each option has its unique advantages and challenges. This guide will help you decide when to film in a […]