Case study: Nimble – Finance Faster TVC

Televisions and YouTube Commercial

How we approached the project

Our solution was to pitch modular ad concepts that enabled us to create multiple unique creatives using interchangeable scenes with different call to actions, openings, and relatable scenarios to customers. By developing a flexible and scalable campaign structure, we could address various customer pain points and showcase Nimble’s leading solutions effectively. We also worked with a commercial video research partner to test the creative in advance of production to ensure it was optimised to deliver the strongest campaign performance.

The result

The campaign delivered a suite of modular, high-performing assets that spoke directly to Nimble’s core audiences. By leveraging flexible creative structures and data-backed insights, we were able to address consumer scepticism head-on and highlight Nimble’s agility and transparency in a crowded financial services market. The result was a scalable campaign that not only drove awareness among millennials and the broader population but also strengthened consideration for Nimble’s loan products, ultimately positioning the brand as a modern alternative to traditional banks.

Ready to get started?

From large-scale campaigns to targeted social content, we create work that drives engagement, strengthens brand identity, and delivers measurable results. If you’re ready to partner with a team that understands how to turn strategy into impact, we’d love to start the conversation.

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What our clients have to say about us

We were impressed with the team's creativity, vision, and the high quality of the content they produced.”

“The product that was delivered was excellent in terms of quality. Their editing and delivery process was fantastic, as well as the tech they used. They also have a very clear pathway for deadlines and processes in terms of giving feedback.”

“Story Machine was a professional and quality-oriented partner that took our business goals seriously. We worked with different agencies in the past, but they were the only team that creatively brought our vision to life.”

“Their project management and communications were really strong throughout. They set really clear deadlines for each production. They integrated into our Slack channel and used Dropbox to share any and all files.”

“Story Machine's project gained over 247 thousand organic views through digital platforms. They have been easy to work with, thanks to their transparent and responsive communication process. They also exhibit flexibility with their content processing by asking the right questions for each output.”

“I still use a commercial they made four and a half years ago. It's not at all dated, and those assets are still very fresh and timeless. That's rare. Every project receives positive client feedback, and we hardly have to make any changes. They deliver to a high standard right from the beginning.”

Story Machine's project management was exemplary, demonstrating speed, organisation, and going above and beyond to ensure timely and high-quality delivery. They consistently met deadlines and responded effectively to our needs, ensuring the project's success.

Our clients consistently describe Story Machine as one of the best video production companies in Sydney, known for our creativity and high-quality content. They praise our ability to bring their visions to life with stunning video production, seamless editing, and clear, structured processes. Our exceptional project management and communication ensure a smooth and stress-free experience from start to finish. To read the full reviews, visit our Clutch profile.

Speak to an expert

We’re here to help every step of the way. Whether you’re looking to elevate your brand with stunning video content or have questions about the process, our friendly and creative team at Story Machine is ready to bring your vision to life. Join the many clients who trust us to tell their stories and deliver real results. Contact us today, and let’s create something extraordinary together!