What is Run and Gun Style Filming?
Run and gun filming is a popular style of video production known for its spontaneity, flexibility, and fast-paced nature. This approach is often used in documentary filmmaking, news reporting, and event coverage, where capturing the moment as it unfolds is crucial. In this guide, we’ll delve into what run and gun filming is, its benefits, […]
How to Write a Production Brief With AI
Creating a well-crafted production brief is crucial for the success of any video project. A detailed brief ensures that all stakeholders are aligned, expectations are clear, and the project runs smoothly from start to finish. In this post, we’ll guide you through the essential components of an effective production brief and provide tips to make […]
Unlocking the Power of Programmatic AI Prompts for Video Scriptwriting
In today’s fast-paced digital world, creating captivating video content is crucial for any brand. However, many marketers find themselves strapped for time, struggling to draft scripts for their projects. This is where AI can revolutionise the process. While it’s common to ask AI like ChatGPT to write a script, a more sophisticated method involves creating […]
Writing VO for an Online, VOD, or Television Commercial
Crafting the perfect voiceover (VO) script for online, video on demand (VOD), or television commercials is essential for capturing your audience’s attention and delivering a compelling message. At Story Machine, we’ve honed a best practice format from years of experience in video production. This format ensures your VO script is engaging, informative, and effective. In […]
How to Write a Performance Marketing Video Script
Performance marketing videos are powerful tools for engaging your audience and driving conversions. Writing an effective script for these ads requires a strategic approach. We’ve developed the best practice script format outlined in this post from years of experience creating commercial videos in Sydney. Our proven format ensures your ad is engaging, informative, and effective. […]
How Long Should My Case Study Video Be?
Determining the ideal length for a case study video is crucial for maximising its impact and engagement. Too short, and you might miss important details; too long, and you risk losing your audience’s attention. In this guide, we’ll explore the factors that influence the optimal length of a case study video and provide recommendations to […]
Why You Need Two Camera Angles for a Video Interview
Introduction Incorporating multiple camera angles in a video interview is a technique that can significantly enhance the final product. Whether you’re shooting a corporate video, a case study, or any other type of interview-based content, using two camera angles offers a range of benefits that can improve the quality, engagement, and professionalism of your video. […]
Getting the Best Interview Answers on Camera for Corporate Videos
When it comes to corporate video production, capturing authentic and compelling interview answers is key. Marketers often wonder if they should share interview questions in advance to prepare the interviewees. In this guide, we’ll explore best practices for getting the best interview answers on camera and why sharing only the topics—not the exact questions—is the […]
