To align with their global trading value proposition, TMGM created a new global mascot, Max, an anthropomorphic globe, to feature in their brand and sponsorship campaigns. The primary objective was to produce highly memorable, sharable, and humorous videos that would become synonymous with the TMGM trading platform. The campaign aimed to be scalable, similar to Panda Cheese and M&M’s campaigns. The target audience was males aged 25-55 with an annual income over $100k, with a bullseye on 40-year-old males, possibly single fathers. The concept was to align with the festive holiday season.
Our response was shaped by the campaign tagline, “So good at trading, you’ll want it to do everything.” We envisioned a world where Max is constantly being put out of his depth because TMGM users assume he’s as good at everything as he is at trading. Unfortunately for Max, this often results in comical failures, but the TMGM users don’t mind because they’re too busy successfully trading.
Ben Mathews, known for his expertise in dialogue direction and comedy, was the perfect director for the project. The concept for the Christmas-themed video involved Max humorously attempting to take on Santa’s job, leading to a series of entertaining mishaps. This narrative not only aligned with the holiday timing but also reinforced the campaign’s message in a lighthearted and engaging manner.
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We understand that starting a video project can be stressful, especially if you’re new to it. We’re here to help! Here’s a simple guide to make the process easier.
By providing this information, you help us understand your vision and ensure we deliver a video that meets your expectations. Our team is here to guide you through this process, making it as smooth and stress-free as possible.
1. Project Objective:
Define what you want to achieve with your video. Is it brand awareness, product promotion, or customer engagement?
2. Target Audience:
Specify who you want to reach, considering demographics, interests, and behaviours.
3. Key Messages:
Outline the main points you want to communicate.
4. Style and Tone:
Describe the desired look, feel, and mood of the video. Include examples of references you love if possible.
5. Budget and Timeline:
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6. Deliverables:
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