Manscaped sought to create a series of humorous and memorable TV commercials and social video ads featuring AFL superstar Max Gawn. The campaign’s primary objective was to promote the Lawn Mower 5.0 trimmer and Beard Hedger Pro Kit in the Australian market, aligning with Manscaped’s innovative and leadership positioning in groin grooming and beard trimming. Manscaped emphasised the need for ads that were funny and engaging without being too crude, and provided a range of key reasons to believe in their products, from upgraded SkinSafe™ blades to waterproof designs.
To address the brief, we conceptualised a campaign centred around Max Gawn’s regal presence, positioning him as the “king” of grooming in a series of royal-themed bathroom scenarios. Director Ben Mathews, known for his expertise in comedy and dialogue direction, was selected to helm the project. The campaign’s tagline, “For a beard worthy of a grand final,” guided the narrative, emphasising the premium quality and innovative features of Manscaped’s products.
One of the critical aspects of this project was the need to create multiple video assets from a single 8-hour shoot with Max Gawn. To achieve this, we meticulously planned the shoot, ensuring that all necessary footage for both the Lawn Mower 5.0 and Beard Hedger Pro Kit commercials were captured efficiently. This approach maximised the output while minimising production costs.
Creating impactful and engaging commercials requires a blend of creativity, strategic planning, and precise execution. At Story Machine, we specialise in delivering high-quality video content that resonates with your audience and drives results. Ready to elevate your brand with standout video production? Contact us today to bring your vision to life!
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Darlinghurst, NSW 2026
Australia
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Melbourne VIC 3000
Australia
We understand that starting a video project can be stressful, especially if you’re new to it. We’re here to help! Here’s a simple guide to make the process easier.
By providing this information, you help us understand your vision and ensure we deliver a video that meets your expectations. Our team is here to guide you through this process, making it as smooth and stress-free as possible.
1. Project Objective:
Define what you want to achieve with your video. Is it brand awareness, product promotion, or customer engagement?
2. Target Audience:
Specify who you want to reach, considering demographics, interests, and behaviours.
3. Key Messages:
Outline the main points you want to communicate.
4. Style and Tone:
Describe the desired look, feel, and mood of the video. Include examples of references you love if possible.
5. Budget and Timeline:
Provide your budget range and any deadlines.
6. Deliverables:
List what you expect to receive, such as a full video or social media cuts.
We’ve created 10x copy-and-paste GPT script prompts for the most common types of videos. Leveraging over 12 years of experience, these prompts are designed to maximise results. Whether you’re producing direct response ads, brand stories, or explainer videos, our best practice prompts guide you through the process, ensuring high-quality, engaging content every time. Enter your details to download our winning GPT script prompts!
