How to Write a Performance Marketing Video Script
Performance marketing videos are powerful tools for engaging your audience and driving conversions. Writing an effective script for these ads requires a strategic approach. We’ve developed the best practice script format outlined in this post from years of experience creating commercial videos in Sydney. Our proven format ensures your ad is engaging, informative, and effective. […]
How Long Should My Case Study Video Be?
Determining the ideal length for a case study video is crucial for maximising its impact and engagement. Too short, and you might miss important details; too long, and you risk losing your audience’s attention. In this guide, we’ll explore the factors that influence the optimal length of a case study video and provide recommendations to […]
Why You Need Two Camera Angles for a Video Interview
Introduction Incorporating multiple camera angles in a video interview is a technique that can significantly enhance the final product. Whether you’re shooting a corporate video, a case study, or any other type of interview-based content, using two camera angles offers a range of benefits that can improve the quality, engagement, and professionalism of your video. […]
Getting the Best Interview Answers on Camera for Corporate Videos
When it comes to corporate video production, capturing authentic and compelling interview answers is key. Marketers often wonder if they should share interview questions in advance to prepare the interviewees. In this guide, we’ll explore best practices for getting the best interview answers on camera and why sharing only the topics—not the exact questions—is the […]
Writing Interview Questions for Corporate Videos: A Comprehensive Guide
Whether you’re producing a corporate overview, a case study, or an internal communications piece, crafting the perfect interview questions is crucial. In this guide, we’ll explore how to develop effective interview questions for corporate videos, ensuring your corporate video production in Sydney achieves its objectives and delivers compelling content. Step One: Understanding Your Objectives Before […]
