Case study: Afterpay x Bailey Nelson

The brief

Afterpay partnered with Story Machine to produce a suite of videos for their B2B platform, highlighting how their products help Bailey Nelson grow. The goal was to showcase Bailey Nelson’s journey and success, emphasising how Afterpay’s services have played a pivotal role in their growth. The videos needed to be engaging, informative, and visually appealing, capturing the essence of both brands.

Budget Category: Medium ($50k – $80k)

How we approached the vide

Our concept for the Afterpay x Bailey Nelson series was to create a narrative-driven campaign that takes viewers through the history and growth of Bailey Nelson. We structured the series around interviews with the founders, Nick and Pete, interspersed with b-roll footage of their journey. The videos, directed by Turei Cooze, featured scenes at iconic locations such as Sydney’s Bondi Beach and various Bailey Nelson stores, blending interviews with visually captivating shots of their products and stores.

To ensure authenticity and engagement, we used a mix of A and B camera angles for interviews, custom GFX transitions, and b-roll footage that showcased the vibrant and dynamic nature of both brands. The videos highlighted key moments in Bailey Nelson’s history, their innovative approach to eyewear, and the role Afterpay played in their growth.

Ready to get started?​

Video production can be complicated, especially if you’re new to it. But don’t worry—we’re here to help! Our experienced team at Story Machine will guide you through every step of the process, ensuring a smooth and successful production. Ready to see your ideas in motion? Contact us today to bring your vision to life!

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What our clients have to say about us

Our clients consistently describe Story Machine as one of the best video production companies in Sydney, known for our creativity and high-quality content. They praise our ability to bring their visions to life with stunning video production, seamless editing, and clear, structured processes. Our exceptional project management and communication ensure a smooth and stress-free experience from start to finish. To read the full reviews, visit our Clutch profile.

Speak to an expert

We’re here to help every step of the way. Whether you’re looking to elevate your brand with stunning video content or have questions about the process, our friendly and creative team at Story Machine is ready to bring your vision to life. Join the many clients who trust us to tell their stories and deliver real results. Contact us today, and let’s create something extraordinary together!

Message us

We understand that starting a video project can be stressful, especially if you’re new to it. We’re here to help! Here’s a simple guide to make the process easier.

By providing this information, you help us understand your vision and ensure we deliver a video that meets your expectations. Our team is here to guide you through this process, making it as smooth and stress-free as possible.

1. Project Objective:
Define what you want to achieve with your video. Is it brand awareness, product promotion, or customer engagement?

2. Target Audience:
Specify who you want to reach, considering demographics, interests, and behaviours.

3. Key Messages:
Outline the main points you want to communicate.

4. Style and Tone:
Describe the desired look, feel, and mood of the video. Include examples of references you love if possible.

5. Budget and Timeline:
Provide your budget range and any deadlines.

6. Deliverables:
List what you expect to receive, such as a full video or social media cuts.


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