Over the past 10 years, Local Agent Finder has created a comparison platform that allows homeowners to compare agents side-by-side, considering their performance, marketing strategies, homeowner reviews, and advertising costs and agent fees. They sought to create a TVC campaign that would inform Australians about their services and how they can help achieve the best possible outcome when selling their most valuable asset – their home.
To communicate that comparing agents through Local Agent Finder takes the fear and guesswork out of choosing an agent and creates a sense of empowerment when taking control of the process.
Story Machine responded to Local Agent Finder (LAF) with a humorous and uplifting video treatment developed by our video director, Arthur Chan. Utilising LAF’s existing relatable tone of voice, we proposed a concept that was both informative and tongue-in-cheek, making LAF stand out in the real estate market. We created two main characters, Mike and Julia, a couple looking to sell their house but facing a comical situation before turning to Local Agent Finder for the solution.
Starting in a household kitchen, Mike announces his thoughts on selling the house. Suddenly, an army of real estate agents rushes to their front door to be the first to meet the couple. LAF is presented through a clear and informative voice-over as the logical solution to the rescue.
We ensured the idea presented the message clearly and was relatable to those who were a little lost on how to start the process of finding the right agent. The campaign was shot and produced on location in Sydney, Australia.
Looking to elevate your brand with a compelling video campaign? Contact us today to bring your vision to life!
We understand that starting a video project can be stressful, especially if you’re new to it. We’re here to help! Here’s a simple guide to make the process easier.
By providing this information, you help us understand your vision and ensure we deliver a video that meets your expectations. Our team is here to guide you through this process, making it as smooth and stress-free as possible.
1. Project Objective:
Define what you want to achieve with your video. Is it brand awareness, product promotion, or customer engagement?
2. Target Audience:
Specify who you want to reach, considering demographics, interests, and behaviours.
3. Key Messages:
Outline the main points you want to communicate.
4. Style and Tone:
Describe the desired look, feel, and mood of the video. Include examples of references you love if possible.
5. Budget and Timeline:
Provide your budget range and any deadlines.
6. Deliverables:
List what you expect to receive, such as a full video or social media cuts.
We’ve created 10x copy-and-paste GPT script prompts for the most common types of videos. Leveraging over 12 years of experience, these prompts are designed to maximise results. Whether you’re producing direct response ads, brand stories, or explainer videos, our best practice prompts guide you through the process, ensuring high-quality, engaging content every time. Enter your details to download our winning GPT script prompts!
