Californian grooming brand Manscaped tasked us with launching their brand in the Australian market. The campaign aimed to resonate with Australian men and emphasise the confidence that Manscaped products can bring. The campaign featured AFL star Max Gawn and included two hero TVCs, Instagram Stories, and various digital media cuts promoting The Lawn Mower 4.0 trimmer and the new UltraPremium Deodorant. The primary objective was to create a humorous and memorable campaign that highlighted Manscaped’s brand message.
The concept, “You the Man, Man,” was developed to showcase the confidence boost that Manscaped products provide. The campaign revolved around Max Gawn and his alter ego, his own reflection, which acts as his ultimate hype man. This reflection, visible only to Max, convinces him to use Manscaped products in humorous and exaggerated scenarios.
The production was meticulously planned to maximise efficiency. We created multiple video assets from a single eight-hour shoot, ensuring we had enough content for the hero TVCs, cutdowns, and social media formats. Our Director, Ben Mathews, with his expertise in dialogue direction and comedy, worked closely with Max to deliver a scripted performance that was both engaging and entertaining.
223 Liverpool Street
Darlinghurst, NSW 2026
Australia
Level 2/696 Bourke St
Melbourne VIC 3000
Australia
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2. Target Audience:
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3. Key Messages:
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