To meet Pilot’s brief, we developed informative and relatable concepts designed to resonate with the target audience. The production took place in Sydney’s Northern Beaches and was directed by Arthur Chan. We optimised the concept and schedule to enable production for both ads to take place at one location over a single production day. We also captured alternate takes of the scenes, which enabled us to create smart, unique cut downs for use on Meta.
Some highlights:
Video production can be complex, especially on a tight deadline. But don’t worry—we’re here to help! Our experienced team at Story Machine will guide you through every step of the process, ensuring a smooth and successful production. Ready to bring your ideas to life? Contact us today to get started!
We understand that starting a video project can be stressful, especially if you’re new to it. We’re here to help! Here’s a simple guide to make the process easier.
By providing this information, you help us understand your vision and ensure we deliver a video that meets your expectations. Our team is here to guide you through this process, making it as smooth and stress-free as possible.
1. Project Objective:
Define what you want to achieve with your video. Is it brand awareness, product promotion, or customer engagement?
2. Target Audience:
Specify who you want to reach, considering demographics, interests, and behaviours.
3. Key Messages:
Outline the main points you want to communicate.
4. Style and Tone:
Describe the desired look, feel, and mood of the video. Include examples of references you love if possible.
5. Budget and Timeline:
Provide your budget range and any deadlines.
6. Deliverables:
List what you expect to receive, such as a full video or social media cuts.
