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Case study: Software Skincare Direct Response Ad

The brief

Software Skincare tasked Story Machine with creating two direct response ads for YouTube, BVOD, and Meta. The commercials aimed to showcase Software’s simple skincare system while providing credible and authentic testimonies about the efficacy of their Acne and Anti-ageing products. The narrative needed to be straightforward, cheerful, and fun, reflecting the simplicity and effectiveness of Software’s solutions. The goal was to bring warmth, joy, and hope to the subjects of acne and ageing, promoting Software’s medical-grade prescription ingredients and dermatologist-formulated solutions.

How we approached the vide

Our role was to enhance the existing script and storyboards by detailing, casting, and refining the creative approach. We aimed to create approachable and authentic spots with a cheerful and colourful disposition, leaving the audience hopeful and primed for purchase.

The production for both ads took place over a one-day shoot in North Sydney, maximising ROI and meeting budget limitations. We used different areas of the house and cast two different lead actors to create distinct feels for each ad. The production timeline from brief to final delivery was six weeks.

  • Efficient Production: Both ads were shot in one day, maximising production efficiency and delivering high ROI.
  • Quick Turnaround: Completed the project within a six-week timeline, showcasing our capability to meet urgent deadlines without compromising on quality.
  • Engaging Content: Developed authentic and cheerful concepts that effectively communicated Software’s message and drove viewer engagement.

Ready to get started?​

Video production can be complex, especially on a tight deadline. But don’t worry—we’re here to help! Our experienced team at Story Machine will guide you through every step of the process, ensuring a smooth and successful production. Ready to bring your ideas to life? Contact us today to get started!

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What our clients have to say about us

We were impressed with the team's creativity, vision, and the high quality of the content they produced.”
Madison Woodfall, Communication Manager - L’Oreal
“The product that was delivered was excellent in terms of quality. Their editing and delivery process was fantastic, as well as the tech they used. They also have a very clear pathway for deadlines and processes in terms of giving feedback.”
Cassandra Kevin, Founder - Avant Agency
“Story Machine was a professional and quality-oriented partner that took our business goals seriously. We worked with different agencies in the past, but they were the only team that creatively brought our vision to life.”
Dominique Greenfield, Global Marking - Afterpay
“Their project management and communications were really strong throughout. They set really clear deadlines for each production. They integrated into our Slack channel and used Dropbox to share any and all files.”
George Howes, Creative Director - Eucalyptus
“Story Machine's project gained over 247 thousand organic views through digital platforms. They have been easy to work with, thanks to their transparent and responsive communication process. They also exhibit flexibility with their content processing by asking the right questions for each output.”
Biance De Candia - Marketing Manager NewsCorp
“I still use a commercial they made four and a half years ago. It's not at all dated, and those assets are still very fresh and timeless. That's rare. Every project receives positive client feedback, and we hardly have to make any changes. They deliver to a high standard right from the beginning.”
Courtenay McDermott, Marketing Manager - Men’s Health
Story Machine's project management was exemplary, demonstrating speed, organisation, and going above and beyond to ensure timely and high-quality delivery. They consistently met deadlines and responded effectively to our needs, ensuring the project's success.
Louise Hudson, Head of Marketing - Monarch
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Our clients consistently describe Story Machine as one of the best video production companies in Sydney, known for our creativity and high-quality content. They praise our ability to bring their visions to life with stunning video production, seamless editing, and clear, structured processes. Our exceptional project management and communication ensure a smooth and stress-free experience from start to finish. To read the full reviews, visit our Clutch profile.

Speak to an expert

We’re here to help every step of the way. Whether you’re looking to elevate your brand with stunning video content or have questions about the process, our friendly and creative team at Story Machine is ready to bring your vision to life. Join the many clients who trust us to tell their stories and deliver real results. Contact us today, and let’s create something extraordinary together!
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We understand that starting a video project can be stressful, especially if you’re new to it. We’re here to help! Here’s a simple guide to make the process easier.

By providing this information, you help us understand your vision and ensure we deliver a video that meets your expectations. Our team is here to guide you through this process, making it as smooth and stress-free as possible.

1. Project Objective:
Define what you want to achieve with your video. Is it brand awareness, product promotion, or customer engagement?

2. Target Audience:
Specify who you want to reach, considering demographics, interests, and behaviours.

3. Key Messages:
Outline the main points you want to communicate.

4. Style and Tone:
Describe the desired look, feel, and mood of the video. Include examples of references you love if possible.

5. Budget and Timeline:
Provide your budget range and any deadlines.

6. Deliverables:
List what you expect to receive, such as a full video or social media cuts.

 

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