Case study: TMGM Christmas

The brief

To align with their global trading value proposition, TMGM created a new global mascot, Max, an anthropomorphic globe, to feature in their brand and sponsorship campaigns. The primary objective was to produce highly memorable, sharable, and humorous videos that would become synonymous with the TMGM trading platform. The campaign aimed to be scalable, similar to Panda Cheese and M&M’s campaigns. The target audience was males aged 25-55 with an annual income over $100k, with a bullseye on 40-year-old males, possibly single fathers. The concept was to align with the festive holiday season.

How we approached the vide

Our response was shaped by the campaign tagline, “So good at trading, you’ll want it to do everything.” We envisioned a world where Max is constantly being put out of his depth because TMGM users assume he’s as good at everything as he is at trading. Unfortunately for Max, this often results in comical failures, but the TMGM users don’t mind because they’re too busy successfully trading.

Ben Mathews, known for his expertise in dialogue direction and comedy, was the perfect director for the project. The concept for the Christmas-themed video involved Max humorously attempting to take on Santa’s job, leading to a series of entertaining mishaps. This narrative not only aligned with the holiday timing but also reinforced the campaign’s message in a lighthearted and engaging manner.

The result

2.2 Million

YouTube Views

Silver Telly Award 2022

Social Media Views

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2. Target Audience:
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