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Case study: YSL Fragrance Ad

The brief

YSL tasked Story Machine with creating a video to promote their Libre fragrance. The concept needed to align with the global campaign’s bold gold theme and the tagline “Gift Gold, Gift Bold.” The commercial featured luxury influencer Elle Ferguson as the fragrance ambassador. Key directives included adhering to premium global art direction and campaign messaging.

How we approached the vide

To meet YSL’s high standards and deliver a visually stunning campaign, we developed a concept that interwove the themes of boldness and luxury, centering on the grandeur of Sydney’s iconic State Theatre.

  • Efficient Production: We captured all required footage and campaign stills in a single shoot day, ensuring cost-effectiveness and maximising ROI for YSL.
  • Luxurious Setting: The shoot took place in the State Theatre’s grand marble entry, providing an opulent and elegant backdrop that perfectly aligned with the YSL brand.
  • Custom Art Direction: Our art department fabricated a 2-metre gold YSL statue adorned with impeccably wrapped YSL products, serving as the commercial’s visual climax.
  • Premium Visuals: Directed by Arthur Chan, the commercial featured high-quality cinematography, advanced editing techniques, and sophisticated colour grading to enhance its visual appeal.

Ready to get started?​

Creating captivating and luxurious content for your brand is what we do best at Story Machine. Whether you need a full-scale commercial or a series of social media assets, we deliver high-quality, engaging videos that resonate with your audience. Ready to elevate your brand’s visual storytelling? Contact us today to bring your vision to life!

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What our clients have to say about us

We were impressed with the team's creativity, vision, and the high quality of the content they produced.”
Madison Woodfall, Communication Manager - L’Oreal
“The product that was delivered was excellent in terms of quality. Their editing and delivery process was fantastic, as well as the tech they used. They also have a very clear pathway for deadlines and processes in terms of giving feedback.”
Cassandra Kevin, Founder - Avant Agency
“Story Machine was a professional and quality-oriented partner that took our business goals seriously. We worked with different agencies in the past, but they were the only team that creatively brought our vision to life.”
Dominique Greenfield, Global Marking - Afterpay
“Their project management and communications were really strong throughout. They set really clear deadlines for each production. They integrated into our Slack channel and used Dropbox to share any and all files.”
George Howes, Creative Director - Eucalyptus
“Story Machine's project gained over 247 thousand organic views through digital platforms. They have been easy to work with, thanks to their transparent and responsive communication process. They also exhibit flexibility with their content processing by asking the right questions for each output.”
Biance De Candia - Marketing Manager NewsCorp
“I still use a commercial they made four and a half years ago. It's not at all dated, and those assets are still very fresh and timeless. That's rare. Every project receives positive client feedback, and we hardly have to make any changes. They deliver to a high standard right from the beginning.”
Courtenay McDermott, Marketing Manager - Men’s Health
Story Machine's project management was exemplary, demonstrating speed, organisation, and going above and beyond to ensure timely and high-quality delivery. They consistently met deadlines and responded effectively to our needs, ensuring the project's success.
Louise Hudson, Head of Marketing - Monarch
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Our clients consistently describe Story Machine as one of the best video production companies in Sydney, known for our creativity and high-quality content. They praise our ability to bring their visions to life with stunning video production, seamless editing, and clear, structured processes. Our exceptional project management and communication ensure a smooth and stress-free experience from start to finish. To read the full reviews, visit our Clutch profile.

Speak to an expert

We’re here to help every step of the way. Whether you’re looking to elevate your brand with stunning video content or have questions about the process, our friendly and creative team at Story Machine is ready to bring your vision to life. Join the many clients who trust us to tell their stories and deliver real results. Contact us today, and let’s create something extraordinary together!
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Darlinghurst, NSW 2026

Australia

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Melbourne VIC 3000
Australia

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0401 153 388

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PHONE

0401 153 388

FAQS

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We understand that starting a video project can be stressful, especially if you’re new to it. We’re here to help! Here’s a simple guide to make the process easier.

By providing this information, you help us understand your vision and ensure we deliver a video that meets your expectations. Our team is here to guide you through this process, making it as smooth and stress-free as possible.

1. Project Objective:
Define what you want to achieve with your video. Is it brand awareness, product promotion, or customer engagement?

2. Target Audience:
Specify who you want to reach, considering demographics, interests, and behaviours.

3. Key Messages:
Outline the main points you want to communicate.

4. Style and Tone:
Describe the desired look, feel, and mood of the video. Include examples of references you love if possible.

5. Budget and Timeline:
Provide your budget range and any deadlines.

6. Deliverables:
List what you expect to receive, such as a full video or social media cuts.

 

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