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Animatic

An animatic is a crucial step in the video production process that bridges the gap between a storyboard and shot timing. Essentially, it’s a rough draft or a preliminary version of your video that combines the storyboard images with sound effects, voiceovers, and music to create a moving sequence. This allows you to visualise the timing, pacing, and overall flow of the video before moving into production. 

We create animatics during the pre-production phase once the storyboard is approved. Clients are able to submit feedback on the animatic via our video feedback software prior to final approval.  

Why an animatic is so important:

  • Visual Flow: See how shots transition from one to another.
  • Timing and Pacing: Understand the duration of each shot and how each scene fits together.
  • Audio Integration: Incorporate voiceovers, sound effects, and background music to show how the final video will come to life..
  • Feedback and Revisions: Identify and make necessary changes early in the video production process, saving time and resources.

Animatics are invaluable for aligning the creative vision with client expectations, ensuring everyone is on the same page before moving forward to video production. This step not only helps in fine-tuning the narrative but also in spotting potential issues such as shot length and messaging.

Ready to get started?​

Video production can be complicated, especially if you’re new to it. But don’t worry—we’re here to help! Our detailed and engaging animatics set a strong foundation for the final production, helping you visualise your video before production. Ready to see your ideas in motion? Contact us today to bring your vision to life!
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What our clients have to say about us

We were impressed with the team's creativity, vision, and the high quality of the content they produced.”
Madison Woodfall, Communication Manager - L’Oreal
“The product that was delivered was excellent in terms of quality. Their editing and delivery process was fantastic, as well as the tech they used. They also have a very clear pathway for deadlines and processes in terms of giving feedback.”
Cassandra Kevin, Founder - Avant Agency
“Story Machine was a professional and quality-oriented partner that took our business goals seriously. We worked with different agencies in the past, but they were the only team that creatively brought our vision to life.”
Dominique Greenfield, Global Marking - Afterpay
“Their project management and communications were really strong throughout. They set really clear deadlines for each production. They integrated into our Slack channel and used Dropbox to share any and all files.”
George Howes, Creative Director - Eucalyptus
“Story Machine's project gained over 247 thousand organic views through digital platforms. They have been easy to work with, thanks to their transparent and responsive communication process. They also exhibit flexibility with their content processing by asking the right questions for each output.”
Biance De Candia - Marketing Manager NewsCorp
“I still use a commercial they made four and a half years ago. It's not at all dated, and those assets are still very fresh and timeless. That's rare. Every project receives positive client feedback, and we hardly have to make any changes. They deliver to a high standard right from the beginning.”
Courtenay McDermott, Marketing Manager - Men’s Health
Story Machine's project management was exemplary, demonstrating speed, organisation, and going above and beyond to ensure timely and high-quality delivery. They consistently met deadlines and responded effectively to our needs, ensuring the project's success.
Louise Hudson, Head of Marketing - Monarch
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Our clients consistently describe Story Machine as one of the best video production companies in Sydney, known for our creativity and high-quality content. They praise our ability to bring their visions to life with stunning video production, seamless editing, and clear, structured processes. Our exceptional project management and communication ensure a smooth and stress-free experience from start to finish. To read the full reviews, visit our Clutch profile.

Speak to an expert

We’re here to help every step of the way. Whether you’re looking to elevate your brand with stunning video content or have questions about the process, our friendly and creative team at Story Machine is ready to bring your vision to life. Join the many clients who trust us to tell their stories and deliver real results. Contact us today, and let’s create something extraordinary together!
EMAIL US

SYDNEY

223 Liverpool Street

Darlinghurst, NSW 2026

Australia

MELBOURNE

Level 2/696 Bourke St
Melbourne VIC 3000
Australia

PHONE

0401 153 388

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PHONE

0401 153 388

FAQS

PRIVACY

Get In Touch

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